Here's your Forbes Daily Briefing for Tuesday, October 29th.

Today on Forbes, Top Creators 2024,

The Influencers Turning Buzz Into Billions. The influencer industry is

estimated to be worth $250 billion today,

and Goldman Sachs predicts the number will swell to nearly $500 billion by 2027.

The 50 honorees of the 2024 Forbes top Creator list are riding the growth of the Creator

ecosystem,

now estimated to be nearly 50 million people strong.

This year's Listers earned almost 720 million dollars

over the last 12 months,

a jump of 20 million million from 2023.

Since last year, Forbes top creators have added more than 100 million followers

to their collective total, now boasting more than 2.7 billion followers across YouTube,

Tik-Tock, and Instagram.

Creators are now harnessing their social influence to evolve from entertainers to entrepreneurs.

Mr Beast, Cabilame, the Demilio sisters, the Paul brothers, and Emma Chamberlain run their

own brands, Hawking-Haulking hamburgers, cooking tools,

shoes, energy drinks, and coffee nationwide. Others, including Addison Ray

Easterling, Matt Reif and Amelie Zilber have jumped from phone screens to mainstream media.

And in an industry once built on selfies, some are building streaming studios.

Darman and Retin Link lead production companies employing over 100 folks to deliver slick high quality content.

Tech Guru Marquez Brownley runs his YouTube channel out of a New Jersey warehouse.

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