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Well, uncertainty, recessions, and layoffs. Welcome to 2023, right? It's been a crazy year so far.

But, you know, recessions are a normal part of the economic cycle. And they normally follow a fairly predictable path. And because of that,

we can leverage that into opportunity. So recessions are fairly predictable. So every wind, every tail wind produces some sort of tailwind. And so what I wanted to talk about today is how to

catch that wind and propel your growth

in a 2023 and well beyond.

So at the beginning of a recession, spending drops,

and leaders will take a pause and maybe they'll cut back a little bit.

And they hope that it'll pass.

Over time, a tipping point occurs.

And then they really get serious about pass. Over time, a tipping point occurs.

And then they really get serious about cuts.

Layoffs start happening.

And as they start cutting people, they also start cutting nice-to-haves,

you know, solutions that are redundant.

...