I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

into revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

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Thanks for having me.

My name is Yuri Ferber. I am CEO and founder of Britech.

Britech is a SaaS for investment management.

So over the next 20 minutes, I'm going to show you how and why you should expand your product from a single to multi-product.

So I'm going to talk about value chain adjacency, how to do it.

If you can build the product, you can buy it, or you can partner now and buy later,

and the importance of segmentation in customer support and customer success as well.

So this is my company revenue growth over the last five years, and this is happening only because we also have multiple products.

By the end, I'm going to show the impact in the revenue growth of having multiple products.

Of course, so very important when you expand your product roadmap to build your next product, of course, you start with one product.

When you go to the next product, very important if you stay in the same

ideal customer profile, because it will be easier to sell to the same client than to acquire

a new client. It's always this. So staying in the same customer, ideal customer profile, it will allow you to upsell to that customer,

and also will be cheaper, and you are going to have more retention.

...