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Real Estate Training & Coaching School

Top 11 Listing Agent Mistakes | Real Estate Training (1)

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 4 March 2022

⏱️ 34 minutes

🧾️ Download transcript

Summary

Top 11 Listing Agent Mistakes and how to avoid them. Today's show is part 1 of 3.  Fact: Of all activities in real estate, listings require the highest skill level. Working with buyers is physical labor; working with listings is mental labor.   Myth: It's okay and you can expect to list only 50% of what you go on, in terms of listing appointments versus listings taken. You wouldn't accept a grade of 50% from your kids, so why do you think it's acceptable for you? Let's take a look at the top ten reasons agents don’t walk away with signed paperwork on a listing appointment. Fact: Listing agents make more money and have more solid businesses and more free time than buyer’s agents. The more listings you have, the more security you'll have mentally, emotionally, and financially. Fact: Becoming a successful listing agent is the most challenging, most skill-based, highest-paid part of your job. Not becoming great at this is a liability to your career. Make the commitment to learn the most important part of your job as a real estate professional. Reminder, you promised yourself you would become a HARRIS Coaching client. You are done wasting time and ready to follow a proven path. Now, while you are here make the next natural step and join the 1000s of other agents as a HARRIS Real Estate University coaching member. No more waiting or procrastinating. Join now. Here is the quick and simple enrollment.—-> YES, Enroll Me Now In Premier Coaching. I WILL make NOW my best year ever!  The Top Ten Reasons Agents Don’t Walk Away With Signed Paperwork 1 - You assumed it was yours and were lazy in your presentation. You took the business for granted. This manifests in several major mistakes. You showed up late or you did not give a real presentation. Or maybe it was a lack of prequalifying questions, or not being careful with the price. Some other mistakes are things like rescheduling and not looking and sounding your best. 2 - You didn’t know you were competing for the listing. This is a result of not using a prequalification script. If you don't know whether you're competing or not, you're at a disadvantage. You should almost always go last in the line-up because that's the closing position. 3 - You didn’t know what price the seller had in mind before you showed up. This doesn't mean they're right about the price, but you should know what's going on in their pricing brain before you present your CMA. Sometimes sellers know about private sales that may affect pricing. They may have a home in probate, a relocation, or any number of reasons. If you don't ask, you're at a huge disadvantage.   Secret: Don’t ever allow the seller to know more about the comparable sales than you do. POP QUIZ: Please choose one answer: 1) I am ready to join EXP Realty.  2) I am interested in EXP Realty and need more info.  3) I am not interested in EXP Realty.  Key: * If you answered “#1” congratulations. You are about to join the fastest-growing real estate company in the world. Tim and Julie Harris are inviting you to join them at EXP Realty. Text Tim directly for the next steps: 512-758-0206. (text only please) * If you answered “#2” please watch the videos and check out the other intel on this site. http://whylibertas.com/harris .  * If you answered ‘#3’ no worries. You will want to check out whylibertas.com/harris so you can at least know what EXP Realty is and why so many agents are moving to EXP Realty.

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads,

0:21.8

make more money, and have more time for what you love in your life. And now your host, Tim and

0:28.3

Julie Harris. We are back and today we are asking the question, or asking you to ask the question,

0:36.4

why did you not get the listing?

0:38.7

Why didn't you take that listing? You remember that appointment you went on? You got prepared for the

0:42.9

listing appointment. You thought you had it in the bag and sure enough they hire somebody else.

0:46.5

If that's happened to you, well, we're going to help you self-discover why you didn't take the

0:50.5

listing. And for those of you who have never gone on a listing appointment before, and there's, you know, some of you, that is the case, where we're going to help you to avoid

0:58.3

when you do go on listings, many appointments that you take them opposed to not getting the listing.

1:04.8

So the question we have for all of you today is so you didn't take the listing. Why not? And we're

1:09.1

going to be going over 11, frankly,

1:11.7

they're questions, but they're also thoughts, things that are going to hopefully force you to be

1:15.2

intuitive that will prevent you from ever losing again, like ever again, like every appointment

1:20.2

you go on, you take. That's right. And I have to say that all of these points apply to all of you

1:26.1

from newbies to grizzled veterans. I think really the

1:29.0

difference is when a more veteran agent doesn't take a listing and they're kind of used to taking

1:34.0

listings, it pisses them off so much more, right? So there's different levels of this. Obviously,

1:39.3

if you're not taking listings because you don't have listing appointments, that might be a different

1:43.2

issue and that's something we can help you with in coaching. This podcast assumes that you're going on listings,

1:48.0

and of course we want you all to be listing agents. It's most important that you are taking them when you go on that appointment.

...

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