Tools for the Family Jewels: Gender Bending Brands

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 21 January 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
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0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:41.6	Yeah. More. Picnic.
0:43.1	What does one take to a picnic?
0:45.8	Crisps, dips, sausage rolls.
0:48.2	No, come on, think outside the box.
0:51.3	Hmm, napkins?
0:53.5	What are you?
0:54.2	The mum?
0:55.0	No, something a bit more exciting.
0:58.8	Something like.
1:00.7	I'll have those red scratch cards, please.
1:03.5	Add some play with National Lottery Scratch Cards.
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1:09.1	Players must be 18 or over.
1:12.4	This is an apostrophe,
	...

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