You were listening to the Entrepreneurial Thought Leader series, brought to you weekly by the Stanford Technology Ventures Program.

You can find podcasts and video clips of these lectures online at edcorner.standford.edu.

It is now my wonderful pleasure to introduce our terrific speaker today.

Tom Tully comes to us from IDEO, IDEO, which is probably a stone's throw from Stanford,

and a really good friend of the Stanford community.

If you don't know about IDEO, IDEO has designed so many products that you probably use in your everyday life.

Everything from the crest, neat squeeze tube to the original Palm 5 and the mouse.

But they also have done a lot of really amazing things recently where they've been designing things well beyond products.

They design experiences. They work with the Red Cross to design the whole

blood donation process, or they'll design the office of the future. And Tom has been at

IDEO for 21 years. He works there with his brother, David, who was the founder of IDEO, and

they, he's been there since the company was just a handful of designers and now has 350 people there.

Tom also is the author of two really interesting books.

One of them is called The Art of Innovation.

And I actually use the book as a textbook in my course on creativity and innovation.

And his second book is the 10 Faces of Innovation.

And Tom has agreed to stick around afterwards to sign books.

There are books going to be on sale outside.

But in addition, we have a special surprise

because a handful of you in this room, selected randomly,

will get some signed copies for free.

So stick around after the talk, and I'll tell you

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