Tolstoy - Make Every Website Visit a Face-to-Face Conversation
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 22 September 2021
⏱️ 29 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
“It’s fun to see sites being humanized for the first time,” says Dov Kaufmann, Co-Founder and CEO of Tolstoy. In the second part, he says that there are no criteria for using their platform as it serves everyone.
From small stores just starting to the biggest brands, their platform supports all company sizes. However, Dov points out that Tolstoy comes in most handy when the website already has traffic. There is no specific setup time or code either. They are strictly a synchronized communication app.
He talks about:
* Criteria for Tolstoy
* Conversion tools
* Is there any onboarding time
* Where to start
* Different content for different types of brands
* How beauty brands use it
* Sites being humanized
* Guides and product education
Join Ramon Vela and Dov Kaufmann as they break down the inside story on The Story of a Brand.
For more on Tolstoy, visit: https://www.gotolstoy.com/
Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
This episode was brought to you by Repeat.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.8 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:23.6 | So, I mean, there are a lot of different ways. So there's, like we have kind of companies that sell more complex products. |
| 0:29.6 | They use, they're very often used Tolstoy to educate about the product. |
| 0:33.6 | So they'll actually film the product again with just with an iPhone. |
| 0:36.6 | And they'll, they'll do a walkthrough right on video and then place that video on a product page. |
| 0:44.3 | And that video, depending on how complex the product is, that video can branch out so that a customer can say, |
| 0:49.3 | hey, I want to learn about this or I want to learn about that, then be taken to the relevant the relevant part of the video without leaving where they are. And so it's just a really |
| 0:59.6 | efficient way to convey really complex information. But I would say my my per the videos I enjoy |
| 1:08.1 | watching the most are just founders getting creative or creative teams getting creative with the welcome Tolstoy. |
| 1:13.6 | It's just really fun to see sites being humanized for the first time. |
| 1:22.6 | Now most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands. |
| 1:33.8 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
| 1:40.5 | Repeat will automate a frictionless reordering experience for the largest part of a CPG brand's customer base, the non-subscriber. |
| 1:50.1 | Repeat uses machine learning to analyze one-time shopper behavior, automates reordering notifications, and delivers personalized replenishment cards that aid in upsell and cross-sell efforts. The result, |
| 2:04.0 | higher LTV, better margins, and more insights on your best customers. To learn more, |
| 2:10.3 | visit signup.com. Getrepeat.io. Again, that's signup.getrepeat.io. |
| 2:20.1 | Hey, are you interested in improving your abandoned cart recovery rates? |
| 2:24.9 | Well, let me tell you about cart text. |
| 2:28.3 | Cart text is powered by real people, not bots, not AI, real people. Carttext will contact and engage with your customers in |
... |
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