Tokenizing Music with Royal | 3LAU (SotN 8/31)
Bankless
Bankless
4.7 • 1.2K Ratings
🗓️ 1 September 2021
⏱️ 59 minutes
🧾️ Download transcript
Summary
DJ Justin '3LAU' Blau returns to Bankless to discuss Royal, the platform for decentralizing ownership to music rights.
Royal recently raised $16m and has launched its early access. We've seen crypto take the visual art world by storm - is music next?
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Topics Covered:
0:00 Intro
4:30 Justin Blau
9:24 Record Labels vs. Co-Ownership
15:55 Investing in Artists
21:24 Solving Hard Problems
25:42 Making Adoption Easier
28:21 Social Tokens
34:00 Stage & the Crowd
39:53 Tastemakers
43:05 Artistic Utopia
46:10 Permissionless
48:57 We're in the Future
51:02 DeFi, NFTs, and Culture
57:50 Closing & Disclaimers
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Transcript
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| 0:00.0 | Hey guys, welcome to another episode of State of the Nation. |
| 0:12.0 | This is our opportunity to go over something big that is happening in crypto, David. |
| 0:16.8 | I am super excited about the conversation today. |
| 0:19.4 | We have Justin Blau, DJ, producer, artist, influencer. |
| 0:24.0 | We are talking about the concept of tokenizing music. |
| 0:27.3 | We had Justin on in March. |
| 0:30.0 | He said he was going to do this. |
| 0:31.5 | He said he was going to find a way to tokenize music and add cash flows to music ownership. |
| 0:38.4 | Now he has. |
| 0:39.4 | So that is going to be the conversation today. |
| 0:42.3 | David, I'm excited about this one, man. |
| 0:44.5 | There's so much to unearth in this conversation. |
| 0:46.4 | The concept of music as an asset class, I think, like blows people's brains. |
| 0:50.8 | So that's really something I want to get into with Justin here. |
| 0:53.7 | But also with the conversation of what happens when the community behind an artist becomes |
| 0:59.4 | an equal part of the value creation of artistic expression. |
| 1:03.9 | Those are really the two things I see unlocking with what Justin has released with his Royal |
| 1:08.9 | platform, which allows artists to tokenize music. |
| 1:13.0 | Such a cool unlock for humanity, and I'm really bullish on the concept at large. |
| 1:17.3 | David, I got to ask you the question, then, what's the state of the nation today? |
| 1:20.7 | Just because we always ask that question. |
| 1:22.5 | The state of the nation is vibing. |
... |
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