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Scouting for Growth

Tobias Taupitz: The Lifestyle Bicycle Insurance Platform For The Collective

Scouting for Growth

Sabine VanderLinden

Business:entrepreneurship, Business, Entrepreneurship, Technology

4.8 • 35 Ratings

🗓️ 17 February 2022

⏱️ 34 minutes

🧾️ Download transcript

Summary

What if insurance stopped guessing—and started being precise? In this episode of Scouting for Growth, Sabine VanderLinden is joined by Tobias Taupitz, CEO and Co-Founder of Laka, to explore how radical business model innovation, values-led leadership, and cultural clarity can unlock trust—and growth—in a commoditised insurance market. Tobi challenges one of insurance’s oldest assumptions: why charge customers upfront based on estimates, when you can calculate costs accurately after claims occur? Laka’s answer is a retroactive, cost-plus model that removes credit risk, increases transparency, and aligns insurer and customer interests by design. Each month, Laka looks back—not forward—at exactly what claims occurred within a community of like-minded customers. Costs are shared transparently, with a clear breakdown of what happened and why. Laka adds a fixed fee on top of settled claims—meaning the business only succeeds when customers are paid fairly and efficiently. It’s a high-frequency, low-margin model built on trust rather than complexity. And in Tobi’s view, it shouldn’t be the exception—it should be the new status quo. The conversation goes beyond mechanics to tackle brand and relevance. In a world where trust in insurers is at an all-time low—and buzzwords like “embedded insurance” blur into sameness—Laka is deliberately building a brand people want to associate with. One that enables horizontal expansion, vertical growth, and lifestyle-led propositions across sustainable mobility. Cycling is just the starting point. With over 125 million high-end cyclists across Europe, Laka is positioning itself to own the full value chain—from protection to partnerships—within a fast-growing, purpose-driven mobility ecosystem. Tobi also shares candid advice for founders: you’re not alone—but you are responsible for choosing which advice to accept. Be open. Be curious. But be confident enough to say no when guidance doesn’t fit your vision. Culture, he argues, is built as much by what you reject as by what you embrace. You’ll hear: Why “pay after” insurance realigns incentives and restores fairness How transparency can outperform price comparison in building trust Why brand matters more than buzzwords in insurance innovation What founders can learn about leadership, focus, and saying no This episode is a sharp reminder that the future of insurance won’t be built by those who estimate better—but by those who design fairer systems from the ground up. 🎧 Tune in—and ask yourself: are you optimising a legacy model… or brave enough to replace it entirely?

Transcript

Click on a timestamp to play from that location

0:00.0

The Hi everyone. Today I will be talking to Toby Topips, CEO and co-founder of Laca.

0:23.5

We'll be covering a few interesting points

0:26.1

around business model innovation, leadership and culture

0:29.7

and expansion in new markets. So good afternoon, Toby, I'm so pleased.

0:37.0

So good afternoon, Toby. I'm so pleased to be with this afternoon to talk about Lacan.

0:50.0

Thanks for having Miss Abin.

0:52.0

So first it would be great if you could introduce Laka and I would love if you could also tell us how the proposition came about because we used to talk a lot with one another,

1:04.4

even before you join the Sautaup Kinshutarch accelerator with another name

1:10.2

and it would be great for you to talk to us about how you came up with this new name, Laka.

1:16.0

Very happy too.

1:18.0

So Laka's first and foremost about business model innovation And the story goes that I can conveniently play my dad for all of this,

1:26.0

who is an insurance broker home in Germany where I grew up.

1:29.0

I went through the ranks, an apprenticeship of an insurance company, studied something,

1:35.1

dry as insurance business and actuarial sciences in Cologne, by no means an actuary,

1:40.8

but an appreciation for the trade, spent a bit of time with AXA as a student assistant that also has an intern, and at some point then ran a fast away from it as fast as I could because insurance in Germany in the late 2000s was not the most agile place to be in and I actually start my career in corporate finance first a few years with KPMG followed by Barclays here in London and yeah came over to the UK in at the end of 2013.

2:11.0

And at Barclays I was in the investment bank covering FinTech and insurance from an

2:16.3

M&A perspective and my job was in a daily basis to look into the funky new stuff that FinTech was peer-to-peer lending, robot-wise, all the good stuff.

2:26.1

And the next day I would go back to an insurance transaction and at some point these two words

2:31.7

which have come together and colluded and there was a very simple line of questioning or thinking really that I played around in a spreadsheet and I paid out more in claims

2:45.7

meaning I increased the loss ratio on a spreadsheet and the profits came down for

2:50.0

the insurer and you felt like hang on if I do my job better so to speak paying up more acting more than the customers best interest my profits come down so there is this conflict of interest where you feel like I make more money by doing exactly the opposite what the customer wants us to do.

3:09.0

At the same time you see the FinTech world challenging status quo, you see the challenger banks, you see the FinTech world challenging status quo you see the

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