To Reinvent Your Firm, Do Two Things at the Same Time

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 13 April 2017

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Scott D. Anthony, Innosight managing partner, discusses why established corporations should be better at handling disruptive threats. He lays out a practical approach to transform a company’s existing business while creating future business. It hinges on a “capabilities link,” which means using corporate assets—that startups don’t have—to fight unfairly. He also discusses the leadership qualities of executives who effectively navigate their companies’ imminent disruption. Anthony is the coauthor of the new book, “Dual Transformation: How to Reposition Today’s Business While Creating the Future.”

Transcript

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0:00.0	Kurt Nick is here from Ideacast. I want to tell you about the Big Take
0:05.1	podcast from Bloomberg News. Each weekday they bring you one important story
0:10.0	from their global newsroom like how AI will upend your life and why China's
0:15.4	targeting the US dollar. Check out the big take from Bloomberg wherever you
0:20.2	listen. Welcome to the HBRID AADA Business Review. I'm Kurt Nickish in for Sarah
0:38.5	Green Carmichael. Innovation is hard. Even when it's clear you have to do it to survive.
0:44.6	Kodak is the popular poster child.
0:47.7	The company tried and ultimately failed to manage the disruption of film cameras, But Kodak's far from alone. The list of established
0:56.2	companies that have fallen short in their innovations, that list is long because it's just not that easy. But the rewards are high if you get it right.
1:07.0	Disruptive change is the moment when market followers become market leaders,
1:12.1	the moment when business legacies are created, and the moment
1:15.6	when upstart leaders become some of the world's most admired executives.
1:20.6	Our guest today has worked with scores of companies and leaders trying to do exactly this,
1:26.0	transform their existing business, and find new areas of growth.
1:30.0	And he has some insights into the companies that make it and the leadership qualities
1:34.6	that made those transformations possible.
1:37.8	Joining me now is Scott Anthony, he's a managing partner at Inosight, a management consulting firm, and he's a co-author of the new book
1:45.5	Dual Transformation, How to Reposition Today's Business while Creating the Future.
1:51.5	Scott, thanks so much for talking with the
1:53.6	HBO idea cast. Kurt, I'm thrilled to be here. Why is it so hard to beat
1:58.9	disruption? When people hear the word disruption, your mouthorts when you say it it's a word that sounds scary and it feels threatening
2:07.4	The thing that people miss is that disruption creates growth while of course as it's changing business models in a space there
	...

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