TNB Tech Minute: Walmart Testing Ads In AI Shopping Agent Sparky
WSJ Tech News Briefing
The Wall Street Journal
4.6 • 1.6K Ratings
🗓️ 25 November 2025
⏱️ 3 minutes
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| 0:00.0 | Hey Harry. |
| 0:00.7 | Hello mate. |
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| 0:29.0 | Gamblerware.org. |
| 0:31.6 | Here's your afternoon, TNB Tech Minute for Tuesday, November 25th. |
| 0:36.0 | I'm Julie Chang for the Wall Street Journal. We are exclusively |
| 0:39.5 | reporting that Walmart is testing ads within its new AI shopping agent Sparky. According to people |
| 0:45.6 | familiar with the matter, the world's largest retailer has quietly been exploring new ad formats |
| 0:50.7 | with some advertisers. One ad type, dubbed sponsored prompt, is a chat GPT-like feature that can summarize customer |
| 0:57.4 | reviews, compare products, and suggest items for various occasions. |
| 1:01.6 | AI shopping agents, which can act autonomously on behalf of users, are currently in the early |
| 1:06.1 | stages of adoption and development. |
| 1:08.3 | Walmart allowed some advertisers to participate in an early test, |
| 1:11.9 | which started in September and concluded earlier this month. The company said it's considering |
| 1:16.4 | next steps. Sparky is part of a larger company-wide AI push at Walmart. The volume of people |
| 1:22.0 | engaging with and clicking on the Sparky test ads has been low, according to people familiar |
| 1:26.2 | with the matter. Still, |
| 1:27.6 | advertisers have been eager to test new ad formats. Warner Music Group has made a deal with AI |
... |
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