Deloitte expects the space economy to reach $2 trillion by 2035.

Jason Garzatus, CEO of Deloitte U.S., says that growth is fueled by data and its application

for businesses across industries.

What's exciting is that the data and the analytic and the commercial application of the data

will move to be more mainstream.

It will be something that organizations of any size can benefit from

the data that's being emitted from space that could be pertinent to their operation. Visit Deloitte.com

to learn how the space economy is creating new opportunities. Here's your morning TNB Tech Minute

for Wednesday, December 3rd. I'm Julie Chang for the Wall Street Journal.

Binance, the world's largest crypto exchange has named co-founder E.E. as its co-CEO.

E. led the strategy to develop the company from a crypto-to-crypto trading platform into a global blockchain ecosystem. She will take the helm alongside CEO Richard Tang. She currently serves as the

company's chief customer services officer. In a post on X, Binance said Ewe will guide the company

through its next phase of development as it aims to reach 1 billion users. According to the company,

it currently has close to 300 million users. Binance handles $65 billion

in average daily volumes. Former CEO Champeng Zhao stepped down in 2023 after Binance was fined

$4.3 billion for violating U.S. anti-money laundering requirements. Svetka Vodka's first Super Bowl commercial will be made primarily with

AI. The tech will be used to feature the company's old FemBot mascot in the ad, which it brought back

this fall after more than 10 years in retirement. Spirits company Sazirac acquired Svetka earlier this

year. Sazarek's chief marketing officer said the brand's Super Bowl debut is meant to introduce

Svetka to new customers and rebuild its brand equity with others.

The use of AI in advertising has at times triggered anger or disdain from some ad industry employees

and consumers.

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