At a time when nearly 250 million Americans are overweight or obese, we need to come to an understanding that our approach to this deadly epidemic is not working. In fact, it seems that our citizens are only getting sicker and fatter with each passing year. So how do we end the unproductive conversations about calories, food choices, and willpower and instead pivot to a model that actually helps people understand their brains and their biology?  Today’s guest, Mark Schatzker, is the author of the new book, The End of Craving. He’s back on The Model Health Show to share powerful insights on our society’s dysfunctional relationship with food and how our brain drives our cravings. Mark is sharing powerful insights on the infamous low fat vs. low carb debate, the psychology of obesity, and what we can do to reset our body’s innate intelligence when it comes to food. On this episode, you’re going to hear about the science of pleasure, how to eat in a healthy and sustainable way, and how some of the biggest myths in the dieting world have failed our citizens. Mark’s insights are brilliant, thought-provoking, and fascinating. Please enjoy this interview with the one and only, Mark Schatzker!  In this episode you’ll discover: How many people die every year from diet-related conditions. The truth about the carbs vs. fat debate. What happens when calories are posted on a menu.  The traditional diet of Bologna, Italy, and what their obesity rate is. What we can learn from the pellagra epidemic of the early twentieth century. Which vitamin ultimately eradicated the pellagra epidemic.  How the body’s set-point makes it hard to sustain weight loss. What the bliss point is.  The two different pleasure networks in the human brain and how they work. Why the brain of an obese person is out of touch with its needs. How the brain interprets food as information.  The fascinating psychology of uncertainty. Why obesity is similar to a gambling addiction. What nutritional mismatch is.  The unintended consequences of nutritional enrichment.  Why the pleasure of food is so important.  Items mentioned in this episode include: Onnit.com/model -- Get your optimal health supplements at 10% off!  Organifi.com/Model -- Use the coupon code MODEL for 20% off! The End of Craving by Mark Schatzker The Dorito Effect by Mark Schatzker Connect with Mark Schatzker Website / Twitter / Instagram  Join TMHS Facebook community - Model Nation Be sure you are subscribed to this podcast to automatically receive your episodes:  Apple Podcasts Stitcher Spotify Soundcloud *Download Transcript