TMBA483: Search Engine Optimization in 2019 (Plus, The Dark Side of SEO)
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 7 March 2019
⏱️ 54 minutes
🧾️ Download transcript
Summary
Longtime listeners of this show know that Dan and Ian spent the early part of their entrepreneurial career building product businesses online.
What you might not know is that Search Engine Optimization, commonly referred to as SEO, was one of the first skillsets that they learned when building those businesses.
A lot has changed in the last decade when it comes to SEO, and this week's guest seems to be at the forefront of that progress.
Tim Soulo is the Chief Marketing Officer and Product Adviser for Ahrefs. Ahrefs is a Software-as-a-Service company that provides a suite of incredibly useful SEO research tools. Their website is also host to one of the best SEO blogs on the internet.
On this week's episode, Tim shares some keen insight on the evolution of SEO and how you can make SEO work for your business. We'll also be exploring some of the darker sides of SEO and content marketing.
Transcript
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| 0:00.0 | Hey, podcast, listener. |
| 0:05.1 | Even if you are alone in your entrepreneurial journey, know that today, right now in your earbuds, |
| 0:09.7 | you are joined by thousands of entrepreneurs from all around the globe seeking to grow better, |
| 0:14.9 | more profitable, location independent businesses. |
| 0:17.8 | If you'd like to learn more about what we do and download our entire back catalog, check out |
| 0:23.5 | Tropical MBA.com. |
| 0:32.8 | Heyo, welcome back to the TNBA podcast. |
| 0:35.6 | Of course, this is the show where we believe building a small business is one of the best ways to create more freedom and flexibility in your life. |
| 0:43.5 | We're talking about building a business from anywhere on the planet. |
| 0:47.2 | Building and scaling remote teams. |
| 0:50.0 | Let's get stuck into it. |
| 0:52.7 | Now, long-time listeners of the show are going to know that back in the day, search engine |
| 0:57.5 | optimization or SEO was sort of the gateway internet skill set for us. |
| 1:03.2 | In our case, we really wanted to figure out how to rank our products number one on Google. |
| 1:08.7 | And over the years, search engine optimization has gotten a lot more |
| 1:12.5 | sophisticated, but also there's just a lot more search engine. There's a lot more ways nowadays |
| 1:17.1 | that people discover products. Sometimes look back on these days, like this was really the |
| 1:24.3 | ticket for me in our generation of how we could grow businesses from anywhere |
| 1:29.1 | on the planet and not have to, say, rent a building on a main street of a busy town. |
| 1:35.4 | So for me, it all kind of comes back to SEO. |
| 1:39.1 | Sometimes I look back at those early days over a decade ago now as sort of like the ice age. It's like the Neolithic |
| 1:45.1 | period of SEO. And I just read everything about SEO back in the day. Of course, we all read |
... |
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