Welcome back to the et cetera's podcast. It's always on your host, Eddie Pizzales.

Typically with Best Basketball player in the world, Kevin Durant, who is now

winless as Captain of the Eastern Conference All-Stars. But yeah, he's out.

We're a family matter at the moment, working his way back on the court. So,

we're doing about another good friend of mine, TJ Atisolo, the head of Twitter sports.

Head of sports at Twitter. Okay, so I don't want to talk about like your whole journey.

I got a bunch of other stuff and I know your journey is amazing, but you've also told it

quite a few times. Yeah. What does that mean to that job? Are you just like, you hand out

verification? Or like, because I know everybody thinks you do. Everybody thinks that

before the foremost, I don't think I've ever been a more disappointing feeling in my life.

Like, I'm feeling that for Cav, you know what I mean? I'm from PG County, so I'll take that.

I feel like it's equal footing. So, what does head of sports at Twitter mean?

I get that question a lot. So, I oversee a team that sits across the US and the Americas.

We basically have three pillars. We provide support to every media publication in the sports ecosystem.

We help them monetize on Twitter. Then we do innovation. Like, Super Bowl, we put a tweet on

the roof of so far. Craigs with tweets on confetti and those types of things. So, our job is to

break through, to hit the group chat, as I say, to do dope shit. So, that looks like a bunch of

different ways, but it's not just verifications or handles to lots. It's really strategic work that

has a pinout associated with it too. I feel like when I came across you, you weren't verified

at that moment, which is really funny. I'm still not verified on Twitter. Yo, how are you?

I don't want to speak on your competitors as you hear, but you're verified on the competitor,

which is very funny. I like to lay kind of low on Twitter. I like to lay kind of low.

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