Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas

for your book. You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com, and that's Pen with a double N. And here's the show.

Hello, creatives. I'm Joanna Penn, and this is episode number 522 of the podcast, and it is Sunday the 13th of December 2020 as I record this

on a rainy cold day in Bath. In today's show I'll be playing some excerpts from my new book,

Your Author Business Plan, now out in all the editions. And I have also recorded the audio

book and so I'm going to play some of those chapters.

I'm going to play what is your, what is a business plan, your business summary and big picture

goals and marketing strategy, your author ecosystem.

Each chapter is between six and eight minutes and read by human me.

So that is coming up.

In publishing news, lots of interesting news and articles this week about music licensing.

And as ever, this is highly related to authors and book rights because the music industry is often a few years ahead of what happens to us.

So the rise of streaming is changing the economics of song rights.

And this week, Bob Dylan sold his entire catalogue to Universal Music for a rumoured $300 million.

It might even be more than that, but certainly a nine-figure deal.

That includes 600 songs, including blowing in the wind and knocking on Heaven's Door.

And I'm quoting from an article in The Guardian, unlike most big-name artists who are locked into deals giving up publishing rights early in their career, Dylan owned the rights to his own music. Savvy,

independent musician doing licensing deals throughout his life, but now at age 79, he gets a big

payday, which presumably he will use to benefit his family and control his legacy financially,

but also ensures his songs will be managed

...