4.6 • 3.6K Ratings
🗓️ 10 August 2025
⏱️ 68 minutes
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0:00.0 | You're listening to TIP. |
0:02.2 | Have you ever owned a company that looked great on paper? |
0:05.8 | You know, the type that has strong financials, a big chunk of market share, and even a recognizable |
0:10.0 | brand, only to watch those advantages slowly melt away. |
0:13.8 | Well, you're not alone. |
0:15.0 | Even legends like Warren Buffett and Peter Lynch have spent years focusing on traditional |
0:18.9 | competitive advantages, such as economies of scale and cost efficiencies. But there are plenty of cases where those advantages just weren't |
0:25.6 | enough. The issue with viewing businesses solely through that lens is that you can miss one of |
0:30.0 | the most potent value-creating forces out there, customer loyalty. Today, I'm going to walk you through |
0:35.7 | a fresh approach to identifying enduring competitive advantages. |
0:39.3 | This framework flips the script, shifting the focus away from how a business stacks up against |
0:43.6 | its competitors and toward the strength of its relationship with its customers. |
0:48.2 | We'll dive into the five types of customer loyalty modes, all built around increasing switching |
0:52.5 | costs, and we'll look at how to score a |
0:54.6 | business's customer loyalty in a more objective and structured way. Now, one of the biggest |
0:59.8 | traps investors fall into is thinking about moats in black and white terms. Either a business |
1:04.7 | has one or it doesn't. But in reality, moats exist on a spectrum. Some are getting stronger, |
1:11.5 | some are eroding, |
1:16.8 | and that distinction really matters. This episode will give you a simple scoring system to help assess the strength and more importantly the direction of a company's moat. It's a practical tool |
1:22.2 | that can sharpen your thinking, increase conviction, and help you avoid costly analytical errors. |
1:28.8 | If you're a long-term investor who wants to understand why some companies keep customers coming back for years, while others |
1:33.2 | fade into irrelevance, this episode is for you. Now, let's get into this week's episode on |
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