4.6 • 3.6K Ratings
🗓️ 25 August 2024
⏱️ 60 minutes
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0:00.0 | You're listening to TIP. |
0:02.0 | When I think about some of the most powerful brands in the world, it's hard to mention Nike not being very close to the top. |
0:08.0 | Like other great brands such as Coca-Cola, Apple, and McDonald's, the brand spends a lot of time at the top of its customer's mind. |
0:15.8 | And it's easy to see why. |
0:17.8 | These juggernauts spend billions of dollars on advertising each year. |
0:21.3 | Additionally, Nike has generated vast amounts of wealth for its |
0:24.4 | shareholders. Over the last four decades, Nike has compounded its share price at |
0:29.0 | 17% per annum since 1984 versus the S&P 500s 11.7%. So today I want to go into the early days of Nike |
0:38.0 | before they spent much of anything on advertising and before Nike even existed as its own entity. |
0:43.0 | We'll go over the peaks and valleys that Nike founder, Phil Knight, had to endure to even get Nike off the ground and to continue its succeeding into the future. |
0:51.0 | We'll touch on why understanding a business's relationships with its suppliers |
0:55.2 | is just so important and why the wrong relationship can cause vast amounts of pain on a business. |
1:00.5 | We'll discover the importance of cash flow on young growing businesses and why |
1:04.9 | growth at any cost can actually be a detriment when you require large amounts of |
1:08.9 | capital to grow. And we'll look at incentives through various levels of business all the way from the |
1:14.8 | salesman to the IPO process. |
1:17.6 | Incentives are always underappreciated and understanding them at a deep level will help you |
1:21.5 | make better decisions, invest in higher quality businesses, |
1:24.4 | and improve your analytical skills when looking at potential investments. |
1:28.0 | Additionally, we'll go over what happiness meant to Phil Knight, why his approach was so unconventional but rational in his own reality. |
1:36.0 | Phil wrote this book very well, and it's highly entertaining, vivid and raw while not holding |
1:41.1 | much back. |
... |
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