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When Stig and I look back at guests that have been enormous influencers on our shows growth and impact,

Jack Vogel and Wes Gray from Alpha Architect are two people at the top of the list.

Today, Stig and I had a chance to sit down with Dr Vogel to talk about factor-based investing.

Dr Vogel is the CIO and CFO at Alpha Architect where they manage an excess of a billion dollars.

Jack is the co-author of multiple books on value and momentum investing,

and so without further delay, we bring you this insightful interview with Dr Jack Vogel.

You are listening to the Investors podcast where we study the financial markets

and read the books that influence self-made billionaires the most.

We keep you informed and prepared for the unexpected.

Welcome to today's show. My name is Stig Brodison and as always, I'm a company

at Bamakohost Preston Pesh. Today, as we said in the introduction, we have Jack Vogel from

Alpha Architect with us. Jack, thank you so much for coming on the show.

Thanks, I'm really excited to be on and appreciate you having me on.

So, Jack, the topic for today's episode is factor-in-basting.

Now, my first question to you would be if you could please provide a framework for today's

episode and then please briefly elaborate on what factor-in-basting is and why it works.

Yeah, so factor-investing, I think, one way to think of it is it's a systematic

approach to being a somewhat more active investor as opposed to simply buying just market cap

weighted index of stocks. So, an example, and why I say systematic and active, is, for example,

the most-known factor that a lot of people talk about is value-investing.

And so, value-investing is a strategy whereby you simply try to buy cheaper stocks.

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