Mosin Nation, welcome to part two of the Founders podcast that we are continuing from last episode.

First thing we're talking about is big money in tiny markets. It's something

they're very passionate about and there is lots of money there and I'll talk about how to unlock it within your own business.

Second thing is how you speak and how you think and how you approach scenarios and situations is going to predicate how successful you are in any endeavor you do,

especially entrepreneurship and how to break that down as a business owner.

And we bring it home with the biggest mistakes that I see entrepreneurs making in the space right now that you may be making and candidly,

you probably are making if you're not growing at the rate you want to. This is not me projecting it onto you.

I'm just trying to help you fast track and shortcut to a place that you want to be faster.

So I hope you guys enjoy this as much as I enjoyed making it for you.

I had all the gyms, I did the turn rounds and then I had zero dollars five years later because of mistakes that I made.

But the things that I was gaining was not the money, it was skills, there's the character traits and the beliefs.

Welcome to the game where we talk about how to get more customers, how to make more customers,

how to keep them longer and the many failures and lessons we have learned along the way.

I hope you enjoy and subscribe.

Can you tell me also about kind of the tiny market big money process?

Like how you finding niche markets that are overflowing with cash?

I would say they're not necessarily overflowing with cash, but I think if we can apply a standardized framework to how we approach their business,

this sounds silly, but like you can plug into the universe's money and then you can have as much money as you want.

So for example, let's say I was working with, you know, hair stylists.

Typically not what most people would consider a very affluent, you know, demographic.

Now there's plenty of them and it's definitely a niche, but they're not considered I would say, you know, super wealthy.

But if I know how to market and sell and deliver high value services and I show them how to do that,

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