Tina Bhojwani: They Don't Look Vegan

Species Unite

elizabeth novogratz

Philosophy, Society & Culture

5.0 • 911 Ratings

🗓️ 23 June 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

"The idea is that we take and take and take from the planet. And we've been taking and there's all this talk about how can we get to neutral? And our company wanted to do something a little bit differently. We wanted to give back more than we were taking." – Tina Bhojwani

Tina Bhojwani is the co-founder and CEO of AERA, a luxury vegan footwear brand. In a past life, she held key leadership roles at global brands including Donna Karan, Theory and was President of Dolce & Gabbana North America.

Having spent over two decades in the fashion world, Tina's had front row seats to fashion's impact on the planet as well as on people and animals.

AERA is her answer to how the fashion world (and those of us who frequent it) can do better. All of AERA's components are made from non-animal ingredients, they use as many eco-friendly materials as possible, ensuring that the end result is of the highest quality, and are committed to evolving their materials, with the ultimate goal to one day be able to create a shoe with zero environmental impact.

"Our shoes are certified Vegan. We went to great lengths to ensure that all components are made from non-animal ingredients, yet still maintain the quality and style expected from a luxury shoe." - Tina Bhojwani

They're also stunning, insanely comfortable and, as Tina likes to point out, "they don't look vegan."

Please listen and share and check out AERA's shoes.

AERA https://aeranewyork.com/

Instagram https://www.instagram.com/aeranewyork/

Facebook https://www.facebook.com/aeranewyork

Transcript

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0:00.0	Species, unite Species unite.
0:15.0	You know, the idea is we take and take and take from the planet and we've been taking and
0:20.0	you know there's all this talk about how can we get to neutral and our company wanted to do
0:24.7	something a little bit differently. We wanted to give back more than we were
0:28.8	taking. Hi, I'm Elizabeth Novigrats. This is Species Unite. We have a favor to ask if you like today's episode and you have a
0:46.2	spare minute could you please rate and review species unite on Apple Podcasts
0:52.0	or wherever you listen to Podcasts. It really helps people to find the show. This conversation is with Tina Bozwani.
1:05.0	Tina spent her entire career in the fashion world.
1:11.0	She was at Donna Karen at Theory and was president of
1:14.0	Dolce and Gabana North America. But she left all of that behind for
1:18.4	vegan shoes. She's a co-founder of ERA. ERA makes some of the most beautiful shoes in the world.
1:25.8	And they also happen to be vegan. Tina, thank you so much for letting me come over and talk to you today.
1:47.0	Thanks for coming over. It's a pleasure to have you and to share the story of Era.
1:52.0	We're sitting here in your showroom
1:54.0	and there are beautiful shoes all around us.
1:57.0	It's very tempting to just keep trying on shoes.
2:01.0	They're beautiful, they're comfortable, and they don't look vegan.
2:05.6	So, but they're vegan.
2:08.3	That was the mission when we set out to build a business, you know, my one main comment was we need to make vegan and
2:16.0	sustainable shoes that don't look like they are. So shoes that look as good as
2:19.9	any other luxury shoe and that would be sort of the way to make a difference.
2:25.0	So because when I went I went vegan seven years ago and when I did I just assumed oh now I need to get vegan shoes. I was a little crazy. I got rid of everything I owned.
	...

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