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Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, February 24th.

Late in 2020, Canadian coffee and donut chain Tim Hortons was in a slump.

The bulk of the chain's locations are in Canada, which had more stringent lockdown protocols than the U.S.,

and coffee and donuts are tied more to daily routines, which were most impacted by COVID, according to the Toronto Star.

All that meant sales in the fourth quarter of 2020 were down 11% and things

looked bleak for Tim's. That is, until this guy stepped in.

I was like, baby, baby, baby, baby, baby, no, like... Yes, that is pop royalty and international

superstar Justin Bieber, who, by the way, is Canadian.

Last year, Tim Horton's partnered with the star to revamp their sluggish sales by releasing limited edition Timbits.

Those are donut holes in the singer's favorite flavors.

Now all we need is a name.

...