TikTok vs Instagram | Dance, Dance, Revolution | 3
Business Wars
Wondery
4.6 • 13.2K Ratings
🗓️ 7 December 2020
⏱️ 26 minutes
🧾️ Download transcript
Summary
It's August 2016 and Instagram co-founders Kevin Systrom and Mike Krieger are about to pull off the tech equivalent of a heist — and they just might get away with it. But despite its success, Instagram faces trouble at home when Mark Zuckerberg starts rocking the boat.
In China, TikTok founder Zhang Yiming has his eyes on global expansion. He's willing to spend big to acquire his competition — and that poses a huge threat to Instagram's supremacy.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars, add free on Amazon music. |
| 0:04.8 | Download the app today. |
| 0:07.0 | August 2016, Menlo Part, California, Facebook headquarters. |
| 0:21.4 | Instagram co-founders Kevin Sistram and Mike Krieger are anxiously staring at a computer |
| 0:25.5 | screen. They're about to do the tech equivalent of a heist, and this theft is happening in |
| 0:31.4 | broad daylight. |
| 0:34.0 | Krieger looks at Sistram. |
| 0:36.0 | Okay, Instagram stories is live. |
| 0:39.1 | Sistram immediately goes from relief to foreboding. |
| 0:43.0 | They've just ripped off Snapchat's key feature, vanishing posts. |
| 0:48.0 | With Instagram stories, users can post photos or videos that disappear after 24 hours. |
| 0:53.9 | It would be an ingenious edition. |
| 0:56.4 | If they hadn't stolen it from Snapchat, the plagiarism is so blatant they don't even |
| 1:01.4 | bother to change the feature's name, stories. |
| 1:05.2 | But Instagram's under pressure. |
| 1:08.2 | Snapchat is one over Gen Z, those born between 1997 and 2015. |
| 1:13.4 | And while Gen Z users want to freely share their antics and opinions, they don't want |
| 1:18.1 | to leave a permanent digital trail for disapproving parents or future employers. |
| 1:23.6 | They want those posts to disappear. |
| 1:26.5 | It's the capability that launch Snapchat after all. |
| 1:30.4 | Instagram's still ahead with more than 300 million daily users compared to Snapchat's |
| 1:35.1 | 150 million. |
... |
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