TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584
This Week in Startups
Jason Calacanis
4.2 • 1.4K Ratings
🗓️ 13 October 2022
⏱️ 59 minutes
🧾️ Download transcript
Summary
First up J+M discuss TikTok's apparent plan to build an e-commerce business via US fulfillment centers! (8:57) Then, Molly is joined by Liquid Death CEO Mike Cessario to discuss the genesis of a great brand and more. (17:26)
(0:00) J+M tee up today's segments!
(2:13) Starlink, 5G, and the rapid advancement of internet connectivity
(8:57) TikTok appears to be hiring for product fulfillment centers in the US
(16:11) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist
(17:26) Molly welcomes Liquid Death Co-Founder and CEO Mike Cessario; they discuss Mike's background pre-Liquid Death and his advice for brand building
(28:27) LinkedIn Jobs - Post your first job for free at https://LinkedIn.com/unicorn
(29:53) Irreverent marketing approaches pre-Liquid Death, building the Liquid Death brand before launching the product
(38:00) Paperclip - Go to getpaperclip.com/twist to get the app free for life
(39:06) Describing the genesis of the Liquid Death brand, what CPGs have historically gotten wrong, building a brand based on comedy; understanding flavor demand
Check out Liquid Death: https://www.liquiddeath.com
FOLLOW Jason: https://linktr.ee/calacanis
FOLLOW Molly: https://twitter.com/mollywood
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Transcript
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| 0:00.0 | All right, everybody. It's Wednesday. We made it Molly. We're literally at the top of the mountain and |
| 0:05.8 | I've got my skis on goggles, and I am ready to hit the slopes. I'm only five weeks away from the opening of ski season. |
| 0:14.3 | So let's go. Some people look forward to |
| 0:17.4 | Christmas and Hanukkah. Yeah, pretty much. |
| 0:20.4 | J. Cal's just counting the days counting the days. You got your little like |
| 0:23.9 | calendar with the chocolates in it. When the snowpack lands in Tahoe, that's when I celebrate baby Jesus coming. |
| 0:29.7 | That's truly when Jesus arrives for me in the form of fresh palpau. |
| 0:33.8 | I need a polpau. Oh, my goodness. Well, we're kicking off the show with a little bit of talk about |
| 0:40.2 | Internet access in the mountains and how pretty soon we're gonna have redundant internet. It might not be from 5G. It might be from |
| 0:47.1 | Space. Yeah, Starlink and Amazon's new satellite system is coming and then we talk about TikTok. Some interesting |
| 0:55.2 | jobs were listed. That's how a lot of journalists find out these story angles. They look at the jobs and it looks like they're going to have fulfillment |
| 1:03.0 | Center. So we talk about what TikTok might be up to in terms of e-commerce. |
| 1:07.1 | God, we will buy so much stuff from TikTok. I'm almost terrified to contemplate it. Then we have another next |
| 1:14.1 | Unicorn's interview with liquid death CEO Mike Sissario, one of my new favorite interviews that I've ever done. It's gonna be a |
| 1:21.5 | So stick with us. This week in startups is brought to you by |
| 1:24.8 | Open phone as a startup founder a lot of mistakes are easy to roll back but using your personal cell phone number as your company number |
| 1:32.4 | Isn't one of them. Open phone makes it easy to get business phone numbers for you and your team right on top of your existing |
| 1:39.4 | Devices. Visit openphone.com slash twist to get 20% off your first six months linked in jobs. A business is only as strong as its |
| 1:48.9 | People and every hire matters post your first job for free at linkedin.com slash unicorn and |
| 1:57.4 | Paperclip in a downturn every dollar counts |
| 2:01.1 | See where your firms cash is going and stay on top of your runway with paperclip go to get paperclip.com |
| 2:09.3 | slash twist to get the app free for life such a fun interview today some good news or halfway through the week |
... |
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