TikTok Is Changing Music, One Song at a Time

Engagement Party

CNN

News, Society & Culture, Entertainment News, Arts

4.6 • 986 Ratings

🗓️ 20 July 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie talks with songwriter Kaydence and Hip-hop artist Armani White about the TikTok-ification of music, hooking listeners, and what works — and doesn’t — in the never-ending quest to make a good song. Plus, how is TikTok changing the way we listen to music? Music industry expert and consultant Tatiana Cirisano weighs in. Kaydence is a two-time Grammy-Award winning songwriter and artist who has written songs for Ariana Grande, Brandy, Beyoncé, Jennifer Lopez and ZAYN, among others. Armani White is a rapper known for his N.O.R.E.-sampling viral hit, “Billie Eilish.” which first made waves on TikTok in 2022. Since then, he has signed with Def Jam Records and released his second EP, Road to CASABLANCO. in May. Tatiana Cirisano is a senior music industry analyst and consultant at MIDiA, where she specializes in emerging consumer trends and the intersection of music and technology. To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:47.4	Let me take you back to 1999.
0:51.0	The average CD cost around $17.
0:55.4	The market for recorded music was around $40 billion.
1:02.4	And who ruled Billboard's year-end hot 100 single list? No, I don't want your number.
1:05.1	No, I don't want to give you mine and love.
1:08.1	Side inside out.
1:10.2	She's living a Vida no kind. Somebody want to. Now let's say in side out Living to be thy low kind
1:12.6	Somebody wants told me the world is going to roll me.
1:17.9	I ain't the sharpest tool in the shed.
1:21.3	Now let's say you wanted to find something more interesting.
1:25.0	You had to know more interesting people, people with better music collections
1:28.3	than you. Maybe live near a cool record store or be willing to mine the blogosphere. That was how
1:35.4	you escape the tyranny of MTV's Total Request Live or the fast, consolidating radio industry that
1:41.3	made the biggest artist inescapable.
	...

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