TikTok Creator Jake Shane On Turning A Love For Octopus Into A Multi-Tentacle Career

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5 • 4 Ratings

🗓️ 18 December 2023

⏱️ 23 minutes

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Summary

Jake Shane, is a comedian that posts a hodgepodge of content: impressions of historical events, pranks and food reviews. While his videos are often lighthearted, they touch on serious issues too: his OCD, anxiety and mental health. His followers include big-name celebrities like the Jonas Brothers and Charli and Dixie D'Amelio. Earlier this year, he was featured on TikTok's debut LGBTQ+ Pride Visionary Voices List.

Jake Shane, known as Octopuslover8 on TikTok, shares his approach to looking at life as one big “bit.” Here’s how he’s using content to build a lucrative career, his expectations for the future of the creator economy and his big-screen goals.

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Transcript

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0:00.0	Hi everyone I'm Alex York. I'm a reporter at Forbes and I'm here with Jake
0:06.2	Shane Octopus Lover 8 and Tiktaker and under 30 honoree this year. Jake
0:12.1	welcome. Thank you for having me I'm so excited. Well I'm so excited to chat with you I want to talk about
0:17.5	everything from kind of your rise on social media to now building a business and a career for yourself.
0:22.1	Yeah but before we get into that I want to go back a business and a career for yourself. Yeah.
0:23.0	But before we get into that, I want to go back a little bit.
0:25.0	You're 24 now, you're under 30 years old.
0:27.0	When you were a kid, did you envision yourself doing anything like this?
0:31.0	Um... like this. I don't know.
0:35.0	I think I was I think I had a hard time envision in what I was going to do in the future as a kid just because I'm like so anxious but I think I
0:44.6	thought I was going to work in public relations of sorts I really liked
0:49.1	crafting a message to an audience I always knew I was passionate about that I I don't think I ever
0:55.3	thought any of this was ever going to happen and I saw that people were like you know getting
1:01.5	success on Tik-Toc and it was kind of like it felt less permanent so it felt like something I can just kind of try at I never thought it would turn into what it's turned into, right, but I always joke because like right before all of this
1:16.6	happened like I was so content like I was like I was a steady job, like I was doing Tik-Tock, like I was like, all right this was doing Tik-Toc like I was like all right this is I'm good for life like this is what I'm going to do and then it all kind of just blew up in the moment so no I was not expecting this at all
1:31.2	Yeah, it's super exciting and the rise of social media for you and so many others has been so rapid but before you saw that success on social
1:39.3	what were your career plans and what did you do for a job prior to really blowing up and
1:44.4	turning this into your career? I was the executive assistant to a president at a
1:48.9	record label. I was really passionate about music. I was talking to him about maybe going into
1:54.9	a and r, finding new acts. I was, I wanted to work in the music industry. That was
1:59.9	my plan and then things kind of changed.
2:04.1	What inspired you to post your first Tik-Tock?
	...

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