Hi everyone welcome to 16 minutes I'm sonel your host and this is our show where we tease apart what's hype what's real when it comes to the headlines the tech trends and where we are on the long arc of innovation and so this episode is all about the short video sharing platform

Tic-talk, which has been in the news a lot lately, but it's also about the future of

entertainment and especially video. We also cover creativity network effects

from creation to distribution, the concept of algorithm-friendly product design, and much more.

For those who are new to the show, I do one of these deep dive kind of 2X explainer episodes, so 32-ish minutes every so often where we go deeper

not only in what's in the news but really dig into with the top experts the key

underlying concepts and our expert today is Eugene Wei who has written a series of deep dives about

Tik-Toc, formerly led product at Hulu, Flipboard, and video at Oculus, among other

things. As a reminder, none of the following should be taken as investment advice.

For more important information, please see a six-and-Zu.com slash disclosures.

And for quick news context before we go into the discussion,

tick-talk has obviously been in the headlines with the administration calling for its

sale and majority ownership of it in the US last month with multiple companies bidding

since.

The latest news, as reported by Axios, is that Oracle and Bightans are hammering out an agreement

for the former to access and control the US user data to have the ability to review source

code and all updates to software for security vulnerabilities and have

independent boards for compliance.

But all of this is yet to be cleared by both governments.

So our focus in this episode will be around the evergreen and key question of where the algorithm,

as if it were a single thing, does and doesn't come in, given talk of removing it from the equation.

And more specifically, we're talking about the

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