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The Story of a Brand

Ties.com - 3 Pillars of Entrepreneurship

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 21 March 2019

⏱️ 42 minutes

🧾️ Download transcript

Summary

According to Omar Sayyed, CEO of Ties.com, there are 3 Pillars of Entrepreneurship: 1) be good at marketing, 2) have a differentiation, and 3) hire the right people and maybe one more, 4) love to build things.
 
In today's episode, Omar, a one-time college dropout turned successful entrepreneur, gives us a mini MBA education on entrepreneurship covering areas such as customer segmentation, lesson's on doing an exit,  why most entrepreneurs make terrible CEO's, why entrepreneurship is a narcissistic endeavor, the truth about working long hours, why most entrepreneurs don't do it for the money, the cost of taking on debt and taking orders from your new overlord, why everyone wants to be the next Gary Vaynerchuk, and why if you plan on getting married, it helps to be married to another entrepreneur. We cover so many more topics that we can list them all. 
 
Listen to Part 1 of this 2 Part episode and hear Omar Sayyed, share the inside story of the building a brand. 
 
Check out other episodes at  www.commercefocused.com
 
For more on Omar Sayyed and Ties.com visit: www.ties.com

Transcript

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0:00.0

Recorded at the Oracle Bronto Studios.

0:08.0

This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.

0:13.9

This is The Story Behind the Brand with your host, Ramon Vela.

0:19.8

At the story behind the brand, we're always talking about digital marketing.

0:23.3

So there's a couple of tools that I want to make you aware of.

0:26.2

The first is Oracle Bronto.

0:28.9

Now, Oracle Bronto is a cloud-based marketing automation software

0:31.8

that's designed to help commerce marketers increase customer engagement and gain revenue.

0:36.3

It'll help you in all stages of the process,

0:38.7

from acquisition to retention to conversion, and it even integrates with most e-commerce systems.

0:44.6

So all the information on a customer such as shopping behavior is all in one place. To learn more

0:49.9

about Bronto, visit bronto.com. And here's another tool. As e-commerce

0:55.3

continues to become more competitive, Retention Rocket aims to reduce your

0:59.5

marketing costs by helping you send the right message through the right

1:02.9

channel at the right time. If you're looking for a demonstrable impact on

1:06.9

revenue and profits and a solution that doesn't require a large team and is easy to use

1:11.6

and set up, then Retention Rocket will help you make retention marketing simpler and more profitable

1:17.3

for you. Find them at Retentionrocket.com. Hey everyone, this is Ramon Vela, and I am the host of the story

1:25.1

behind the brand. We've got another amazing show for you today.

1:28.5

Today we have the co-founder and the CEO of Ties.com, Omar Saeed. Thanks very much.

1:35.7

Happy to be here. Appreciate you being on the show. So you're a hard man to schedule. I know I've been

1:41.6

trying to schedule you for probably two or three months now.

...

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