If you can uphold it, which you would never make a brand promise if you cannot, it creates an

immense amount of trust. You literally are setting an expectation and then meeting that expectation,

which then creates trust in the person that you have expressed the expectation to.

How do you create an unshakable business?

I cross $100 million in net worth by the age of 28.

Now I'm growing Acquisition.com into a billion dollar portfolio.

In this podcast, I share the lessons I've learned in scaling big businesses and helping our portfolio companies do the same.

Buckle up and let's build.

When I was 24 years old, I was managing a company that had 120 employees, and I figured out

this one thing that helped me not lose my mind while I was doing it.

And today, what I want to do is I want to share with you that one thing and how you can

implement it in your business to make sure that you also don't lose your business.

What I'm going to do is explain to you the four levels of expectations that you need to understand to grow your business. Here's the thing. The way that I was able to not lose my mind

had nothing to do with like marketing or sales or money or any of that stuff. It had to do with

understanding how to manage large groups of people. And the one thing I realized it made the most

difference was learning how to set expectations. You can swap out the word expectations for

instructions. Think about it. If you are the coach of a giant sports team, if you're leading the

NFL, but you give them instructions as to how to play the game, do you think they're going to win or

lose?

The same goes for building a company. It's the same thing. You are essentially the leader.

You are giving them instructions of how to play the game. And so expectations are really the verbalization of how someone should act and what they should do. So let me give you an example

to exemplify the difference in a verbal cue to somebody. Say I am the head of a hospitality group and I've got a line of maids. I say, hey, make the beds. Well, that could mean that could result in something like this, which is just like, okay, the bed is made, but like the sheets are ruffled, like the pillow's not fluffed, like the creases are not made. It's not tucked in, right? It's made technically, but it doesn't look like how I wanted to look.

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