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Finding Genius Podcast

Thomas J. King, Businessman, Author, Founder of Stevia Brands — The Benefits of Going Keto – The Ketogenic Diet, Keto Products, and How We Can Reduce Our Sugar Intake

Finding Genius Podcast

Richard Jacobs

Medicine, Health & Fitness

4.41K Ratings

🗓️ 1 February 2019

⏱️ 31 minutes

🧾️ Download transcript

Summary

Thomas J. King, businessman, television producer, filmmaker, and author, delivers an interesting overview of the ketogenic diet, keto products, sugar alternatives, and healthy living. King leads the successful healthy food company known as Icon Foods. Icon Foods supplies the health food industry with various natural alternatives to sugar. Icon Foods will be appearing soon at the Metabolic Health Summit.


King received a BA in environmental studies from Chadwick University and attended graduate school at the University of California, Los Angeles, where he studied law. King founded Stevia Brands as a company that delivers an alternative to the sucrose and high-fructose corn syrup used in so many food products and food preparation. Stevia Brands Inc. is now one of the largest importers, manufacturers and distributors of truly clean-label sweetening systems as well as natural sweeteners. Thom has been passionate about food and nutrition for a long time, and this passion led him to the ketogenic diet, of which he is a devoted fan.


King discusses his background and early years growing up in Colorado and Arizona. He talks in-depth about some of the people who were influential in his journey of discovery, such as Jim May, who was a pioneer in the discovery of herbs and compounds in Central America. This important meeting of two minds was what led to the eventual birth of Stevia, a product that we all know today and see on our grocer's shelves regularly. Thom King continues with his discussion of all things 'sweet' and delves into other sugar alternatives on the market such as aspartame and sucralose, which King carefully points out, do not exist in nature and thus may confuse the body and trigger an insulin response. King talks about their custom sweetening solutions and the various compounds that his company utilizes in their products that manufacturers then use in theirs.


King's new book, Guy Gone Keto: How to Lose Weight, Feel Great and Achieve Lifelong Fitness is an insightful literary journey into the world of keto. The essential guide and how-to book delivers a wealth of information on the topics of good health through diet, losing weight (and keeping it off), and fat burning. As someone who struggled with weight loss for years, Thom understands the frustration many may have as they try to lose weight unsuccessfully. Guy Gone Keto explains the details of how fat is burned and how a high-fat, low-carb diet can produce amazing results for most people if they stick to it and are dedicated. The book elaborates on diet and nutrition, explains how to understand food labels, and includes many recipes to help people get started on their journey to good health. 


King talks about some of the success stories that people report after having major transformations in health and weight, and how they inspire him to keep moving forward delivering products and information that help people reach their personal goals. Continuing the discussion of his company's vision, King describes some of the biggest challenges he faces when trying to make certain foods into keto-compliant versions. And he tells the story of his own personal desire to have keto-approved condiments to replace the non keto ones on the market, and how his own taste buds pushed him to create these products that later he found many others wanted as well.


Lastly, King talks about the upcoming Metabolic Health Summit that he is enthused about and the many products and events that will be there for everyone to enjoy and experience in this 4-day immersive health summit.

Transcript

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0:00.0

You're listening to the Future Tech Podcast with Richard Jacobs.

0:09.0

Future Technologies such as Artificial Intelligence,

0:11.8

Stem Cells, 3D printing, gene editing,

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0:21.0

are much closer than you might think.

0:23.0

In fact, many early versions of these technologies are in play right now,

0:27.0

and the companies that are using these technologies are the focus of this podcast.

0:31.0

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0:34.4

podcasts. You may very well learn something that may change the course of your life

0:38.2

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0:42.4

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0:44.4

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0:49.2

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0:53.0

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0:58.0

Thank you. Hello, this is Richard Jacobs with the Future Tech and Future Tech Health

1:08.5

podcasts and I have Tom King. He is the author of a book called Guy Gond Kido. He's also the head of ICON foods.

1:17.0

And we're talking today. It's particularly relevant because we're doing a long series on you know the keto diet and health and

1:24.4

Tom's company ICON Foods is also going to be at the metabolic health

1:28.4

summit which is literally just days away it's going to be in Southern California Long Beach area and there's going to be in Southern California, Long Beach area and there's going to be hundreds of exhibitors and speakers on all kinds of metabolic health issues. And Tom will be there with ICON foods. Tom, welcome. How you doing?

1:42.0

I'm doing terrific,. How you doing?

1:43.0

I'm doing terrific, rich.

1:44.0

Thanks for having me on your podcast.

...

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