You need to live it.

How do you break through?

By doing so much content for so long

that you start to get an understanding of the thematics that work. If you think that I woke up one morning and said, you know what we're gonna do? We're gonna make a meme that captures the essence of the video and we're gonna do a two post carousel because that's gonna get the most organic reach. I promise you I had no fucking idea. If you think I thought making photos that says,

that has a picture of me in it,

that then says the person that's sending you this thinks,

and then whatever the fuck we've written,

was gonna be the consistent million organic reach post.

When I first posted the first one,

I'm like, this has no shot.

Spreps.

This is the Gary Vee

audio experience.

Let's lock in.

Cool.

So I've been fortunate enough to

go viral continually with the

kayaking business.

We have over like 400 million views.

Yeah, the content is obviously so conducive.

Yeah.

If you were selling concrete, it wouldn't be as easy.

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