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Work with Erika Ayers Badan

This Too Shall Pass (Feat. Kelly Martin of Barstool Sports)

Work with Erika Ayers Badan

Lemonada Media

Management, Business

4.24K Ratings

🗓️ 20 April 2021

⏱️ 49 minutes

🧾️ Download transcript

Summary

Today Erika is joined by Kelly Martin, SVP and Head of Talent Relations and Communications at Barstool Sports. Kelly shares how she built a department from scratch, what it's like to work with the many personalities here at HQ, and her process of getting the biggest celebs on our shows.


You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, token CEO listeners, you can find every episode on Apple podcasts, Spotify, or YouTube.

0:06.9

Prime members can listen ad-free on Amazon Music.

0:11.1

This is the token CEO podcast. Today is April 20th. Shout out to my favorite marijuana-enthusiast,

0:19.2

Buddha Ben. I dedicate this episode to you. I will never forget when Buddha Ben left

0:25.1

barstool sports. You walked into my office and it completely smelled of weed because he had

0:30.4

packed me the most gorgeous rainbow bowl possible filled with weed. So much so I had to put it in

0:38.1

like three ziplock bags and hide it in my drawer because I think I'd like the chairman guys coming

0:42.5

coming in that day. But anyways, so shout out Buddha Ben. We are presented by sports research,

0:49.2

which is slightly different than smoking a bowl with Buddha Ben, but exercise can also make

0:54.6

you feel good just like pot. So sports research is our partner on this podcast. They make a plethora

1:01.2

of great things. They've got vitamins. They've got at-home workout kits. They've got sweet sweat,

1:06.4

which is a stick that you rub all over your body and can help your trouble areas by increasing

1:11.6

circulation and helping you sweat. They also have legendary collagen that you can put in all sorts

1:18.4

of drinks. If you go to sportsresearch.com and use code NRC, you can get yourself a free

1:26.0

stick of sweet sweat. There's only I think 150. So I would get on that if you want your free stick.

1:32.0

Or you can go to sportsresearch.com and use code token and get 30% off your entire order.

1:38.6

All right. So this episode, we've got Kelly Martin. Kelly Martin is one of the biggest behind

1:44.8

the scenes players at our sports. She has been here almost three years, I think. I hired Kelly

1:53.0

because I felt she came very highly recommended from someone who I trust at Series XM, my favorite

1:58.8

person from Series. And we were at a point where we wanted to add guests to our podcast. So in the

2:06.9

early days of our podcasting time, so let's say 2016 to 2018, everybody got guests themselves. So

2:15.7

Dan was the single best person at at DanCats, which is DM anyone and everyone that he wanted

...

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