This is the Gary V. Audio Experience.

There's really two things that I think about, which is one of the reasons I talk a lot about things like clouds and dirt or macro, micro, or not being half pregnant or in the middle is I genuinely believe that when I analyze things that have worked for me, for the businesses I admire, for other people that have created success.

I think that you need to play in the edges. What I mean by that is upper funnel, lower funnel. What I mean by that is brand and sales.

What I mean by that is scalable activities and then non-scalable activities.

For me, one of the more interesting things I did today was on the drive here for about 40 minutes. I was just replying to a bunch of different texts that I've got from a text platform that I've created.

One by one, every smart business friend I have would consider it a waste of time, not a good use of my time.

For me, those 39 to 44 people that actually got a detailed answer, it created depth in the relationship that I have with them.

I genuinely believe that people struggle with scaling non-scalable behavior.

I believe that anybody here who has more than 10 employees does not spend enough time in one-on-one meetings with those employees or having a sense of what they want, not what we want out of those employees.

I've been spending a lot of time thinking about activities that actually lead to what somebody wants. When I think about somebody buying a ticket to an event like this and spending all day, it means that they're looking for information, they're looking for a hack or an insight or a framework that helps them succeed.

For me, the reality is, as my profile continues to grow, somebody asked me earlier today a question that led me to answering most people don't act on what I'm talking about.

So much of what I'm talking about is very based in patience. It's very based in grinding work ethic work. I'm so not interested in anything short-term.

I feel like everyone is attracted to the next big platform or blockchain and cryptocurrency or cannabis or a quick trade or investment.

Let it be very clear, Sydney, that the way I think about the world sits in decades, not in months.

Almost half the questions I've got on text and DM in the last month were framed in a version of, hey Gary Vee, how can I make a lot of money quickly?

There may not be a single person on earth that is worse at answering that question than me. My ability or interest in creating quick money is almost nonexistent.

I'm fascinated by how few people win in quick moves, yet the majority of people are looking for it. There is no system, there is no passive income framework, there is no sure bet, there is no guaranteed return.

There is lunch, pale and hard hat, day in and day out grinding and trying to bring value to the people that you're trying to sell something to. And it's in perpetuity.

And so we are so fortunate to be living during this time where the internet on your phone has created such substantial scale for all of us. None of our grandparents had the luxury of being able to build something significant that they could live off of on the power of something that was in their pocket.

And yet everybody is looking for the why nots instead of the wise meaning I am fascinated by the ability right now of humans to demonize technology.

Kids should be off iPads more social media leads to anxiety and negativity we are demonizing these technologies because what these technologies are doing right now is they're exposing us they're not changing us.

Instagram and Facebook and Twitter don't force you to be a dick face on their platforms. We're doing that.

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