Hey everyone, welcome back to another episode of the Gary V Audio Experience.

Today's episode is an in-depth interview that Gary did at Advertising Week,

where he breaks down exactly what's working and what's broken in modern marketing.

Gary shares highly tactical insights on why most creative fails in today's algorithm-driven

world, how to actually use data to make better content,

why organic social is the most underpriced attention in marketing right now,

and how live shopping and AI influencers are rewriting the rules of consumer behavior.

Let's get right into it.

You're often looked to, as a thought leader and an opinion of people who trust.

Where do you glean your insights from?

The consumer.

I think what's wild about how I do it, and this probably has to do with some underlining dyslexia and how I learned and why I was such a bad student. All of it, all of what I talk about is based on listening to actual human beings in real life at the airport

and the store at conferences like this,

not for their observations of how they actually are interacting.

Meaning some people tell me like this form of marketing,

I had an executive tell me something about outdoor media

while I was in a bus with them to an event

where they looked at their phone the whole time

and I was laughing about the hypocrisy of like,

because my point was like, how could it be as valuable

as it was 20 years ago when the phone is,

so I watch people like crazy.

...