This is the Gary V. Audio Experience.

Most of the businesses and people in here are putting out one piece of content a day on a good day.

Maybe three a week.

If you're a personal brand, you're killing it and posting four things a day.

There is nobody that is achieving the volume. If you want to write down one word and stick it in your mirror from this whole talk, the word is volume.

This is a volume warfare. When people hear volume, they hear quantity. When they hear quantity, they don't think that you can make quality.

They think it's a friction between quantity and quality. I believe that the world has grossly overvalued production quality and made that quality not the story or the context of the message.

As we have spent the last 30 to 50 years putting production value on a pedestal as quality, we have put ourselves in a position to not value context and the actual story.

In that is the rub and the opportunity.

I would argue that some of the content that I put out actually makes it hard for Andrea and Kaylen to get our company to get business because I curse, because I've got a different edge.

Sometimes a very conservative company that really wants to work with VaynerMedia may be turned off by a founder that's a little too Jersey.

I would also argue that because I'm authentic and I'm passionate and it's not coming from a bad place that there's a lot of people that find that refreshing and want to work.

I think the content you need to put out is the content that's true to you.

The energy of the intent and truth always overperforms whether you're very conservative, very silly, very, you know, your sense of humor is your strength, not your weakness.

This whole notion of suit and tie look professional. It's dying by the second.

And we need to recognize that. Now one may think that's bad and I understand that. I genuinely do. I just am not in the business of judging society. I'm in the business of reacting to society.

It's also recognizing the second you're over focused on monetization is the second that you're limiting your upside.

So to me, it's more about can you get into a mental place of realizing how little do you need to live so that you don't think about monetization at all.

Every time you pander to the monetization, you're limiting your upside.

Because inherently you start making things for the monetization, not for the audience.

You get into a new machine.

Your own machine.

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