This Is What Entrepreneurship Really Looks Like | Kass and Mike Lazerow
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 3 June 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
I've said it before—entrepreneurship is a grind, and today’s episode is a masterclass in why.
Kass and Mike Lazerow, two people I love like family, just released their new book Shoveling $h!t : A Love Story About the Entrepreneur’s Messy Path to Success*. It’s real, unfiltered, and packed with insights that go way beyond business. We talk about what it’s really like to sell a book from scratch, what surprised them most during the process, and the emotional rollercoaster of launching something deeply personal.
But we don’t stop there…
We go into parenting, mental health, building purpose, and why most people struggle with going backwards financially. If you’ve ever felt like you’re grinding alone, or wondered if it’s worth it—this is your episode.
💥 You’ll walk away with perspective, motivation, and maybe a little fire in your belly to do what matters!
Buy the book now: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W
Follow Kass & Mike:
Instagram: https://www.instagram.com/kassandmike/
Facebook: https://www.facebook.com/kassandmike/
LinkedIn:
Kass & Mike’s Website: www.kassandmike.com
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Vayner Nation, how are you? |
| 0:01.4 | Very excited about this episode. |
| 0:03.7 | Basically, as a lot of you know, |
| 0:06.6 | seven or ten episodes a year where I'm like, |
| 0:08.2 | hey, buy this book. |
| 0:10.3 | We've already done a telethon with these characters. |
| 0:13.1 | Cass and Mike Lazaro are here. |
| 0:14.8 | Shoveling shit is now out. |
| 0:16.6 | Yes, that is the name of the book. |
| 0:18.4 | A love story about the entrepreneur's messy path to success. |
| 0:22.7 | Yesterday on my Instagram feed, I saw pictures of them in Central Park, slinging books, |
| 0:29.4 | and I was very excited. |
| 0:30.8 | It actually looked like a stage photo shoot because I saw the boys were there, but nonetheless, |
| 0:35.5 | my cast, this community of mine that's listening to the podcast has a |
| 0:39.9 | pretty good sense of how close our relationship is a lot of them have tuned into the content on |
| 0:45.3 | the launch of this book i think the fun part actually in this podcast is how's it going yeah you know |
| 0:52.6 | shuffling shit talks about the dirty work |
| 0:55.3 | and all that, like the grind. |
| 0:57.5 | The grind of selling a book, |
| 0:59.0 | you guys have been really grinding it. |
| 1:01.0 | What has been surprising, |
| 1:03.3 | what has been disappointing, |
... |
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