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Hello and welcome to another episode of the Adlots podcast. I'm Joe Weissenthal.

And I'm Tracy Alloway. So Tracy, obviously we've been talking about inflation a lot lately,

but I think there's like one category of inflation or one category of goods inflation.

That really sort of like hits people or resonates with people emotionally more than others.

It's mayonnaise, obviously. Yeah. So I wrote that article about mayonnaise specifically,

but it has to be food inflation. Like this is the one thing that sort of strikes fear

into everyone's hearts. And it's probably where people or where you start thinking about

inflation expectations the most. It's people who are actually going to the grocery store who are

looking at the price of coffee or a banana or something like that. And they can see on a day-to-day

basis whether or not it's going up. Yeah, exactly. So it's like we can talk about like CPI and

aggregate and oh, a big portion of that is say like used cars. But how often do you buy used

car for most people? That's like a pretty rare purchase. So you don't like see it in your face.

You see it in the grocery store. Everyone sees it who goes shopping whether it's the price of milk

whether it's the price of vegetables, the price of meat. For the most part, it's got many of

these items have gone up significantly in the last year. And of course the thought of like, okay,

the rising cost like literally feed your family is a pretty big deal. Like it's about as sort of,

you know, if you think about like, well, what forms your view of inflation that that

had probably gasoline prices for people who don't live in a big city are probably like, they're

the two big ones. Food and gas. But food, I mean, there's something about it. It's almost like it's

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