This Is the Easiest Side Hustle You’re Not Doing Yet | GVAE w/ David Rawlinson: CEO of QVC Group

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 24 June 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

I’ve been shouting this from the rooftops: live social shopping is about to explode—and in this episode, I sit down with someone who’s actually doing it at scale. David Rawlinson, CEO of QVC Group, joins me to break down how one of the OGs of commerce + entertainment is going all-in on the next retail revolution.

We talk about what’s happening with TikTok Shop, why America is behind China in social shopping, how QVC is reinventing itself, and how creators, entrepreneurs, and even “garage sale” sellers can win big in this space. This isn’t just theory—this is real strategy for where attention, commerce, and community are all headed.

💥 If you’re a business owner, marketer, influencer, or just curious about where buying behavior is going… you NEED to hear this.

Transcript

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0:00.0	This is going to be a big revolution in how you think about digital marketing.
0:05.0	When you look at conversion rates in China for live streams, you see 10, 15, 20, sometimes 30% conversion,
0:13.3	as opposed to e-commerce in the United States where you usually see 2 to 5% conversion.
0:18.6	Why? Because the social media companies know so much more about
0:22.2	you. They can drop you in the live stream where your conversion rates likely to be really high.
0:27.9	Plus, people like to buy from humans. And people like to buy from humans. People like to buy from humans.
0:32.5	And now what QBC didn't have it, that now you have that you're doing these partnerships,
0:37.3	wait, I can ask the person the question.
0:39.3	They might answer it or somebody else might ask us someone, versus a banner ad,
0:43.3	versus an image that sends me to a landing page.
0:47.3	I mean, it is a different game.
0:48.3	So I'm David Rawlinson.
0:49.3	I'm CEO of the QVC group.
0:51.3	I've been in the position about three years.
0:53.3	We were the original televised, the original combination of entertainment and shopping.
1:01.4	We came up through linear television and cable and really invented impulse buying.
1:07.1	And we think, like I think you think, that we are on the edge of one of the biggest transformations of retail in a couple of decades.
1:19.2	Maybe the biggest since the Internet.
1:21.6	By the way, I genuinely believe, I'm sorry to interrupt.
1:25.3	No, you're good.
1:25.9	But I launched an e-commerce wine website, wine retail site in 1997, and the second I started
1:33.2	to understand what Amazon was doing in 95, I was like, this is it.
	...

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