This Is One of the Biggest Myths About Operating a Business Right Now | GVTV Classic

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 18 June 2021

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode is a mashup of moments from GaryVeeTV. The myth that every business needs a "social cause" or "non-profit objective" to be successful is not true. Just because you aren't flaunting your charity work as a selling point for your business that doesn't mean your business will be less successful. It's a fine line but many businesses use their "social cause" as an excuse to raise their prices and they actually do less in terms of charities than businesses that operate normally. Social causes are great if they are genuine but don't feel like you need to have one to be successful.

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Transcript

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0:00.0	Hey everyone, welcome back to the GaryVee audio experience.
0:04.0	Today's episode is a mashup of moments from GaryVee TV.
0:07.4	We hope you enjoy.
0:08.4	This is the GaryVee audio experience.
0:12.4	I do see as a social entrepreneur taking on that market.
0:16.2	Thanks, man.
0:17.1	Meaning social cause?
0:18.8	Yeah, like social cause on entrepreneurship.
0:20.9	Sort of like how, how kind bar did it.
0:23.2	So I think most of those companies are straightforwardly shit and use, I'm being serious.
0:28.5	Yeah.
0:29.5	People that followed time shoes and were like, oh, if you buy one hat, I give some kid
0:35.1	and fucking Uganda a hat.
0:38.3	And then they mark up the hats enough to pay for the give or straight fuck faces.
0:43.0	So I think that social good is great and people should do it.
0:50.4	And I actually don't think there's any difference in marketing a company that's got good DNA
0:56.2	versus a company that's just in it for the dollar.
0:58.8	I genuinely don't believe that kind bar has any fundamental different marketing strategy.
1:04.7	Then snickers, the difference is that if they're smart and they get their story in front of
1:11.1	people that give a shit about what kind bar talks about, it becomes a variable to what
1:15.2	they can sell.
1:16.2	But the strategy at the North Star is not different.
	...

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