Today I'm going to talk about why you can't resist stuff like this. The food companies, especially

junk food companies, have a big problem. There's no profit in whole food. There's no profit in

selling meat and eggs and even milk and cheese, especially if you're doing grass fed and you're

doing high quality eggs. There's no profit

on that. The margins are so slim. A farmer makes like maybe one or two percent if they're lucky.

What did they have to do to solve it? They had to give you something that gave you a much greater

pleasure sensation than real food. So that's called hyper palatibility. So appealing that you can't

resist it. So number one, they had to make food irresistible. Number two, they have to make sure that

you're never fully satisfied. Okay? Because if you're satisfied, then you'll just eat one or two or three or four, right?

But with these and with all this other food, you cannot just have a few.

This is the anatomy of an addiction.

Now, how do they do this?

Well, they combine a couple things.

First of all, they have to create what's called the bliss point.

What's the bliss point?

It's a special combination of ingredients.

Flavor scientists have spent a long time to figure out what perfect combinations of sugar,

starch, seed oils, salt, and flavoring to hit this maximum pleasure, especially after you consume all the sugar and starch and it affects

your blood sugar. Now, we're dealing with a body addiction because the artificial flavor

chemicals are very, very different than natural flavor chemicals. In other words, these artificial

flavors create way more intensity, like 300 times more intensity

than natural flavors.

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