In this episode we explore the power of moments in our lives. Moments are the way we remember our lives, they define us, and yet we don’t have a coherent way of thinking about and understanding them. Can you engineer the defining moments of your life? Can you create more moments that are powerful and impactful? We discuss that and much more with our guest Dan Heath. Dan Heath is a Senior Fellow at Duke University’s CASE Center where he founded the Change Academy. He received his MBA from Harvard Business School and is the co-author of several New York Times best sellers. Their book Switch was named one of the best nonfiction books of the year and spent almost an entire year on the bestseller list.The power of moments - why did Chip and Dan decide to study the defining moments in our lives?Are there patterns that link the defining moments of our lives?The four elements of defining moments?Elevation - the high pointsInsight - in an instant your view of the world shiftsPride - times when are at our best, when we’re recognized for what we’re capable ofConnection - when we deepen our ties to other people - either individual or groupsStruggle, especially with a group, can create deep connectionsIf you look at powerful moments, they tend to be composed of these four elementsYou can flip that around and make it practical - if you want to create better experiences in your own life - these are the ingredients of HOW to do thatWe don’t remember our own experiences What’s so special about the The Magic Castle Hotel in LA?What’s the secret behind the second highest rated hotel in Los Angeles?Ahead of the Ritz CarltonAhead of the Four SeasonsMoments have power. Great experiences hinge on peak moments The academic research on memory and how that shapes the power of moments“Duration neglect” There are two kinds of moments that we disproportionately recall - the Peak and the EndWe are in the business of creating great experiences for people. If you get the Peaks right - you can create a great experience.The power of things that are obvious in retrospect“Moments are the medium of memories” - and yet we don’t live in a way that’s intentional around creating more momentsInconveniencing yourself to create a powerful moment is worth it - you will remember the powerful moment but not the inconvenience “We feel most comfortable when things are certain, but we feel most alive when they’re not"What can we do to create more dramatic and memorable moments in our life?“The Saturday surprise” - how you can break your script and create novelty in your life. Sometimes you need to resist your routinesWhen you start thinking in moments you start spotting all kinds of strange phenomenon in your lifeFixing problems doesn’t make people happyHow do set about creating peak moments for ourselves (and others)?Peaks, ends, and transition points are disproportionately memorable for peopleWe can be the authors of amazing moments in our livesPowerful insights come with speed and force - in the flash of momentHow change happens:People see somethingThat makes them feel somethingThat makes them CHANGE sometimeHow can creating new rituals help us manufacture transition points in our lives that become powerful moments?“The Fresh Start Effect”The power of forgiving yourself for falling short and cleaning the ledger, starting fresh. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.