This is a Reputation Game | Mortgage Marketing Expert Podcast

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 9 October 2019

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Podcast Listeners! Think you're going to love this conversation with Phil, especially if you're in the Real Estate / Mortgage business. We talk about the evolution of marketing in this world, from Yellow Pages to Facebook Groups, and how building your reputation through adding value is the move. There's ton of little moments and insights in this episode and would love to hear which you're going to apply. Tweet me @garyvee, I'm watching ;)

Topics from Today’s Episode:

1:10 | Reputation matters

4:45 | Running fbs ads vs direct mail

7:15 | Being a firefighter is the business

8:30 | Everything is my fault

10:00 | All awareness isn’t equal

10:25 | Internet Eliminates everyone who doesn’t add value

12:00 | Where my ideas come from

13:50 | Chamber of commerce

Facebook groups

17:00 | Where my talents meet my happiness

17:10 | ROI vs ROE (crossover)

18:05 | Sales vs Marketing

21:15 | Trust vs Relevance

Transcript

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0:00.0	Hey guys, before today's episode of the podcast, I want you to text me 212-931-5731.
0:07.4	If you don't, you're missing out.
0:08.7	I'm putting all my eggs in the fucking text basket.
0:11.3	212-931-5731.
0:13.3	This is the Gary V. Audio Experience.
0:19.4	So I want to welcome everybody to the Mortgage Marketing Expert podcast.
0:22.1	We are a proud founding member of the industry syndicate.
0:25.3	Our Mortgage Marketing Expert today is none other than the man Gary Vinterchuk.
0:29.4	Man, I appreciate you so much for having us here.
0:31.2	I appreciate that.
0:32.0	It's been a long time coming.
0:33.9	Obviously, Agent 2021, finally got to make this happen.
0:36.7	Our audience is in large part mortgage professionals, some real estate professionals.
0:40.4	And a lot of that audience is starting to consume your content.
0:45.4	But not all of them have seen you yet.
0:47.2	So really what I want to do to add value to them, most value that I can add is time.
0:51.4	I want to kind of curate some of content that I may know the answers to
0:55.3	or some of them just kind of put it in one place.
0:57.4	I'm happy to do it.
0:58.1	So the average age of originator is late 40s, early 50s.
1:01.7	That group of people didn't grow up with social media, didn't necessarily do the mortgage industry that way.
1:08.6	So as far as focusing on personal branding, what advice do you have to that group of people
	...

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