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The idea of developing a personal brand has really exploded in recent years as the way we consume

and use social media has evolved. Most people will tell you that a personal brand is only

important for entrepreneurs who are the face of their companies, but that is not true.

I've also felt as shift in the way we listen to advice about personal brands.

When the term personal brand first entered the zeitgeist, people were stoked to talk about it.

But the conversation I think kind of went sour when the term was overused, especially to be

honest by people who have kind of cheesy personal brands. And that's a real shame because I do

actually believe that thinking about this is valuable. Think of a personal brand as a strong

...