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Bold Names

This Company Has a Plan to Beat Neuralink at the Brain-Computer Interface Game

Bold Names

The Wall Street Journal

Technology

4.41.4K Ratings

🗓️ 16 May 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

What if you could control computers with just a thought? Precision Neuroscience is one of several companies working to make that a reality. Michael Mager is the co-founder and CEO of the brain-computer interface company whose technology aims to give patients with severe mobility issues new ways to interact with the digital world. How does Precision plan to offer brain implants to millions of people who could benefit from them? And how is the company competing with rivals like Synchron and Elon Musk’s Neuralink? Mager speaks to WSJ’s Christopher Mims and Tim Higgins on the latest episode of the Bold Names podcast. Check Out Past Episodes: Why Elon Musk’s Battery Guy Is Betting Big on Recycling   Venture Capitalist Sarah Guo’s Surprising Bet on Unsexy AI  Could Amazon’s Zoox Beat Tesla and Waymo in the Robotaxi Race?  Humanoid Robot Startups Are Hot. This AI Expert Cuts Through the Hype.  Let us know what you think of the show. Email us at [email protected] Sign up for the WSJ's free Technology newsletter. Read Christopher Mims’s Keywords column. Read Tim Higgins’s column.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The Steakhouse Stack, with two layers of delicious beef, crispy onions and peppercorn sauce.

0:04.5

It's the kind of McDonald's you take photos of to put pride of place on the mantelpiece.

0:08.2

Sure, you'll need to make room, but you remember what your wedding day looked like.

0:11.5

The Steakhouse Stack. It's McDonald's and then some.

0:15.6

Available to the 17th of June, served from 11 a.m., subjects of availability, participating in restaurants only.

0:20.3

Tim, what do you think is the hottest show on television right now?

0:23.3

Well, in my house, it is Severance on Apple TV.

0:26.1

What if I told you that the brain tech in Severance exists in real life, but instead of being

0:31.2

owned by an evil corporation, it is being pioneered by a benevolent startup, which sees it

0:36.9

as the future of helping millions

0:39.2

of people who are otherwise unable to interact with the world.

0:42.8

That's hopeful, but it sounds expensive.

0:44.9

Oh, it will be expensive.

0:46.2

We're going to get into it in today's pod.

0:48.0

That's next.

0:52.0

Brain implants are going to be hot in 2025.

0:56.3

Dozens of people could get a new kind of implant in the next year.

1:00.1

That's according to today's guest.

1:02.0

And if his company gets its way in the not too distant future, you might join them.

1:07.3

The array itself is 22 microns thick.

1:09.4

So that's a fifth of the width of a human hair.

1:11.3

And the system sits conformally on the surface of the brain without penetrating into the brain

...

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