This $100 Million Vape Company Is A Pillar Of The Cannabis Industry
Forbes Daily Briefing
Forbes
4.4 • 18 Ratings
🗓️ 23 March 2026
⏱️ 5 minutes
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| 0:00.0 | Today on Forbes, this $100 million vape company is a pillar of the cannabis industry. |
| 0:07.0 | Alex Kwan did not set out to build one of the largest vaporizer companies in the cannabis industry. |
| 0:13.0 | It started out as a side project to help his East Winachi Washington-based cannabis extracts company, |
| 0:19.0 | Sungrown, stand out in the crowded market. |
| 0:23.2 | But six weeks after launching a new vape cartridge in November 2018, the product generated |
| 0:28.4 | $1.6 million in revenue, and Kwan knew he had a real business. |
| 0:34.1 | The 41-year-old Kwan tells Forbes, quote, that was the moment that I was like, we should do something with this. |
| 0:41.2 | It's taken years and tens of millions of dollars spent on lawsuits, |
| 0:45.7 | including a falling out with his business partner and a patent infringement case |
| 0:49.4 | levied by one of China's biggest vape manufacturers. |
| 0:53.1 | But Active now controls an estimated |
| 0:55.3 | 20% of the vape hardware market and generates an estimated $100 million in annual revenue |
| 1:00.9 | by selling its devices to some of the biggest companies in the $30 billion in estimated |
| 1:06.3 | 2025 revenue, cannabis industry, from True Leave to Cure Leaf to Jeter, who fill those devices |
| 1:13.6 | with their own THC oil. |
| 1:16.3 | As he pops a Zin in his mouth, Kwan says, quote, we've gotten run over by a bus seven times. |
| 1:22.5 | Somehow we're still here and still growing. |
| 1:26.1 | While Kwan still owns Sungrown, which generates about $20 million in |
| 1:30.5 | annual revenue by selling cannabis flour, vapes, pre-rolls, and gummies under a suite of brands, |
| 1:36.8 | eight-year-old active is his biggest company. Vapes are the second best-selling category in the U.S. |
| 1:42.6 | cannabis market, with $6 billion in |
| 1:45.1 | sales in 2024. |
... |
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