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🗓️ 4 September 2025
⏱️ 46 minutes
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| 0:00.0 | Okay, so today there's a lot of stuff I want to talk to you about. I'm going to start off with the |
| 0:07.6 | Solomon Ash experiment, which is arguably, in my view, the greatest experiment ever conducted in the |
| 0:15.7 | behavioral sciences and in psychology. Of course, the Zimbardo experiment is a great one. Of course, the Stanley Milgram one is a |
| 0:24.8 | great one. But Solomon Ash is beautiful for two reasons. Number one, it is incredibly simple and |
| 0:33.8 | elegant in its design. And yet, number two, it demonstrates something unbelievably powerful |
| 0:40.3 | about a universal phenomenon. And that is the astounding cowardice of people when it comes to succumbing |
| 0:52.3 | to herd mentality, to succumbing to group conformity. |
| 0:56.0 | So for those of you who don't remember or have never heard of it, the experiment goes as follows. |
| 1:02.2 | You bring in people into the lab, you sit them down, let's say eight of them. |
| 1:06.6 | The first seven that are seated are actually in on the experiment, |
| 1:11.0 | they're Confederates, but they're pretending to be really actual subjects. |
| 1:15.1 | It's only the eighth person in that queue that is the actual subject. |
| 1:19.9 | And you basically show them the following stimulus. |
| 1:23.6 | You show them three lines, let's call them ABC, |
| 1:26.8 | and then separated from those three lines, you show them another line, let's call them A, B, C, and then separated from those three lines, |
| 1:28.9 | you show them another line, call it X. |
| 1:31.5 | And the idea is for them to each state which of the three lines, A, B, or C, is the same |
| 1:38.7 | length as line X. |
| 1:43.0 | And the way that the experiment is set up |
| 1:45.1 | is that it is absolutely clear, |
| 1:47.1 | short of a person being legally blind, |
| 1:51.1 | completely blind, congenitally blind. |
... |
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