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Superwomen with Rebecca Minkoff

They Told Her She’d Fail, Now She’s in Whole Foods Nationwide with Rosa Li, Founder and CEO of Wildwonder

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8543 Ratings

🗓️ 15 May 2025

⏱️ 33 minutes

🧾️ Download transcript

Summary

This week on SUPERWOMEN, I’m joined by Rosa Li, founder and CEO of Wildwonder, the world’s first sparkling prebiotic and probiotic drink inspired by heritage tonics and California produce stands. When Rosa’s high-stress finance job left her feeling depleted and dealing with digestive issues, she looked inward and backward. Drawing from her grandmother’s traditional herbal tonics, Rosa started tinkering in her kitchen, rediscovering the power of plants, botanicals, and food as medicine. In this episode, Rosa opens up about the early days of Wildwonder, from chasing co-packers to hand-delivering drinks door-to-door, Rosa’s entrepreneurial journey is anything but ordinary. She shares how she bootstrapped her business during the pandemic, transformed rejection into resilience, and landed on the shelves of Whole Foods, Target, and 5,000+ retailers across the U.S. Rosa also dives into the cultural influences that shaped her, what it looks like to create a mission-driven brand in a male-dominated space, and why vulnerability and resourcefulness are her secret weapons in both life and business.  Whether you’re a founder, a foodie, or just someone figuring it out as you go, Rosa’s journey proves that success doesn’t come from waiting—it comes from showing up again and again, in spite of the noise.  Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.” Follow SUPERWOMEN (@rmsuperwomen) and Rosa (@rosalisays) on Instagram. Support this podcast: https://bit.ly/rmsuperwomen Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Do you ever see a successful woman on your feed or in a magazine and think, wow, it must be

0:05.6

nice to have it so easy. Well, think again. Behind that glossy cover or smiling face is a ton of hard work,

0:12.8

countless failures, and endless learning experiences. I'm Rebecca Minkoff and I'm here to tell you

0:17.8

that success isn't a walk in the park. It takes grit, resilience,

0:22.4

and a willingness to take risks. That's why I created Superwoman, a podcast that peels back to

0:27.9

varnish and gets into the nitty gritty of what it takes to make it as a woman in today's world.

0:32.6

From luminaries and game changers to women you've never heard of but should, this podcast is here to inspire you to take your next week, no matter how daunting it may seem.

0:42.4

We'll explore the sacrifices these women have made, the highs and loaves they've experienced, and the lessons they've learned along the way.

0:49.5

So if you're ready to be inspired and learn from some of the most successful women out there, join me on

0:54.7

Superwomen. Together, we'll uncover the stories behind the successes and prove that with hard

0:59.9

work, determination, and a little bit of luck, anything is possible. Hey, everyone, you're listening

1:06.3

to Superwomen today's guest is Rosalie, the founder of Wild Wonder, the world's first sparkling

1:12.2

prebiotic and probiotic beverage. Her flavors are inspired by heritage and tastes like a

1:17.6

California produce stand. Her grandmother was her original inspiration point for launching this

1:22.2

Good for You brand. And she's since gone after the beverage market in a way where she's sold

1:27.4

in over 5,000 stores.

1:28.7

And she started from nothing.

1:30.6

Bootstrapping, stocking packers and beverage bros.

1:34.3

She's built an incredible business.

1:35.9

Take a listen.

1:36.8

Rosa, welcome to the podcast.

1:38.2

I'm so excited to talk about Wild Wonder.

...

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