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Is the traditional press release dead?

You know, what do you think on that topic about how we get our news and stories out there?

I don't love thinking about things as dead because there's probably some people right now still getting around the world on a horse.

But I do like to think about things in our, is the value there against the time and resources,

energy and monies we spend. It's inconceivable to me. And I'm seeing, I'm seeing on my screen

a lot of the back of the heads. I'd be thrilled if you guys turn around and waved. I'd love to see the faces. In fact, guys, let's just do that. Everyone turn your chairs, face the camera. I can be the voice. Let's switch. Thank you, Gary. I like this. Switch it on. There's much more real. So when I see all these beautiful faces, it's inconceivable to me, inconceivable that anybody

here thinks a press release is extraordinarily effective in 2023, right?

It's a nice to have, but the person that should be doing the press release, you know, maybe it's eight seconds of a senior person to just quadruple check. But that should be the intern's job.

Thank you. We've got a lot of interesting faces around the room. So not asking you to write our business plan, although maybe I am, but what

do you think we should be looking for? So opportunities that you think a communications group,

such as ours, is there something we're ignoring? Like if you were building, you've already built

it. But your comms team, what might it look like? Well, I think, you know, and maybe the team now that I'm seeing the faces, maybe you can head and out or shake your hand or thumbs up.

Like, first, let's put it this way.

How much does the comm team think that who they're trying to reach is more B to B to C?

Would you argue it's more B to B or B to C? Shaq, what do you think? So let's go hands up for B to C. Would you argue it's more B to B to B, or more B to C? Shaq, what do you think?

So let's go hands up for B to C in the room.

This is mostly a B2C room, yeah.

So the most of the focus of this corporate group is B2C.

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