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The Diary Of A CEO with Steven Bartlett

The Woman Who Makes Millionaires: Only 1% of People Do This! The PPF Framework Will 10x Your Income!

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 10 November 2025

⏱️ 129 minutes

🧾️ Download transcript

Summary

No.1 Business Expert NATALIE DAWSON reveals how to build wealth, scale a 9-figure business, lead with confidence, master productivity, and create long-term success.  Natalie Dawson is a leadership expert and co-founder of two 9-figure businesses: Cardon Ventures and 10X Health, she has helped over 15,000 entrepreneurs scale their companies. She is also the author of best-selling books such as, ‘Start the Work: How to Duplicate Yourself and Scale Your Business’.  She explains:  ◼️Why certain traits will guarantee failure in business (and how to fix them) ◼️The exact PPF framework that took her from $30K to $300K ◼️How 1% of people set goals differently, and why it changes everything ◼️The $100K skill stack that schools never teach, but millionaires all master ◼️Why most people think they’re working hard…but aren’t even close (00:00) Intro   (02:14) Why People Can't Create Wealth   (03:56) Helping Businesses Make Millions   (06:22) What Makes a Business Owner Successful   (12:35) The 3-Step Framework for Goal Setting   (15:13) From Anxious to Badass Entrepreneur   (17:46) Advice for Young People Who Don't Believe in Themselves   (18:53) Do Looks Really Matter in How You Show Up?   (20:46) How Important Is Communication?   (23:57) How the 1% Elite Speak   (25:28) How to Persuade with Your Ideas   (29:22) Avoiding These Words Will Improve Your Communication Skills   (32:40) Mastering Your Calendar   (35:53) Work-Life Balance   (37:46) Working Hard 24/7 and Burnout   (41:27) Do People Really Burn Out?   (43:43) How to Be a Great Parent and Work Hard   (47:47) Success vs. Happiness   (53:18) Individualism Isn't Within Our Nature   (57:36) How to Get People to Respect You   (01:03:04) I Fired Someone at My Company for Cheating   (01:05:40) Ads  (01:06:39) How to Start a Business Today   (01:08:54) Is Market Growth Important When Building a Company?   (01:10:13) The Most Profitable Business in 2026   (01:12:54) The Vision, Commitment, Execution Framework to Scale a Company   (01:26:16) The 10-Step Process to Become a Millionaire   (01:33:14) The Women's Wealth Transfer   (01:40:49) Ads   (01:42:57) What's the Reality About Passive Income?   (01:46:11) What Jobs Won't Be Taken Over by AI?   (01:50:54) The Only Barrier You Have Is Not Believing in Yourself   (01:58:22) How I Earned Respect and Communication Skills   Follow Natalie:  YouTube - https://bit.ly/4qIBvIl  Instagram - https://bit.ly/4hL4ruZ  TikTok - https://bit.ly/49E4R4f  LinkedIn - https://bit.ly/47ENZba  Newsletter - https://bit.ly/47HpES2  Get your free copy of Natalie’s bestselling book, ‘TeamWork’, here: http://cardoneventures.com/doac   The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/  ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook  ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt  ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: Vanta - https://vanta.com/steven  Apple:  https://www.apple.com/mac/      Adobe Express - http://ADOBE.LY/STEVEN

Transcript

Click on a timestamp to play from that location

0:00.0

In order to be successful, you have to be able to communicate your ideas, who you are, and your point of view.

0:05.4

And so I use three steps in every communication that can be used for getting a promotion, laying people off.

0:10.7

It could be used to persuading your significant other where you're going to go to dinner that night.

0:14.1

And it allowed me to go from being in a room where I couldn't have a conversation with people and crippled with anxiety and fear to co-founding two nine-figure

0:21.5

businesses helping over 15,000 business owners scale their organizations, as well as helping

0:26.3

people impact the strategies that the top 1% of people use to gain wealth and success that

0:31.5

are different than 99% of people who can't create the wealth that they've always wanted.

0:35.5

Like they prioritize being respected over being

0:38.0

liked. And where else do people go wrong here? Well, ultimately, this comes down to the character of the person.

0:43.4

If the person isn't somebody who wants to win, who doesn't sacrifice, you cannot get to where you want to go.

0:49.8

Now, of course, you could try to hack success, but if you did it by putting in the effort, you don't have this anxiety that it's all going to come crashing down, because you know that you could redo it. And it's never burnout-inducing. That's a misconception about hard work. You're not a candle. You can't burn out. What about passive income? Because the idea that you can make income and do football is unbelievably compelling. Well, before you have a million dollars, don't even think about passive income. Instead, use your calendar as a representation of what you find to be important with the goals that you have every single day. But if someone at home isn't quite clear on their goals, what should they be doing? I have a three-step methodology for goal setting that I have rolled out to thousands of people. And it's called PPP. And it's transformed my life.

1:28.3

So the first is...

1:30.3

Just give me 30 seconds of your time.

1:32.3

Two things I wanted to say.

1:34.3

The first thing is a huge thank you for listening and tuning into the show week after week.

1:38.3

It means the world to all of us.

1:39.3

And this really is a dream that we absolutely never had and couldn't have imagined getting to this place.

1:44.8

But secondly, it's a dream where we feel like we're only just getting started. And if you enjoy what

1:49.4

we do here, please join the 24% of people that listen to this podcast regularly and follow us on

1:55.4

this app. Here's a promise I'm going to make to you. I'm going to do everything in my power to

2:00.3

make this show as good as I can now and into the future. I'm going to do everything in my power to make this show as

2:01.2

good as I can now and into the future. We're going to deliver the guests that you want me to speak to

...

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