The woman standing up to the social media giants...and winning, with Sue Fennessy, founder and CEO of WeAre8

Conversations of Inspiration

Holly Tucker MBE

Education, Business, Society & Culture, Self-improvement, Entrepreneurship, Personal Journals

5 • 1.3K Ratings

🗓️ 30 January 2023

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

For most, living in a world where social media is only a positive and empowering place is nothing but a dream. Yet this week Sue Fennessy, founder and CEO of WeAre8, is here to share how she is making it a reality.

Describing this venture as her ‘civic duty’, Sue has created a social media app that not only has zero tolerance for hate, but that could also generate millions of pounds shared across charities, creatives and users each and every month in the process. How? Simply by offering users the chance to enjoy the app in exchange for watching just a few minutes of adverts per day.

In this empowering and emotional episode, Sue talks to Holly about the current value exchange of digital advertising. She also explains the power of the female founder, and how WeAre8 aims to contribute towards solving the global economic crisis by reconnecting millions of brands and people — whilst saving our young from the bleak reality of social media as we know it today.

So how can you help Sue on this mission to change the world? Listen to find out…

If you enjoyed this Conversation of Inspiration, we would recommend heading over to listen to Josie Naughton, founder of Choose Love’s episode now.

Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	I have to admit that this conversation I have just had has definitely made me rethink
0:06.5	everything I thought I knew about social media, what I did know about social media,
0:11.6	what I feared about social media, because I was lucky enough to speak to Sue Finesse, founder
0:18.2	and CEO of We Are Eight, the social media platform that's unlike any you've ever known before,
0:25.8	because it's full of positivity, empathy and integrity. This is a social media platform
0:33.6	with femininity at its very heart, and I honestly was moved to tears not only because of her
0:41.6	extraordinary letter, but because I was sitting with one of the most powerful women yet to be,
0:49.7	and it was one of those moments where I pinched myself realising that Sue very much could be
0:59.3	the savior that we've all been looking for, and I precious and I know that we as a community
1:06.7	would do everything to support this incredible woman on her quest to change things for the better.
1:18.9	I'm Holly Tucker and welcome to Conversations of Inspiration. Back in 2006 I founded Not on the High
1:31.4	Street from my kitchen table, and since then I've gone on to launch Holly and Co. I'm the UK
1:37.4	ambassador of Creative Small Businesses, and I believe that having a business doing what you love
1:43.1	is the key to a happy fulfilled life. My dream is to help everybody start theirs.
1:49.2	I'm here to offer advice, inspiration, wisdom and encouragement, and in my view,
1:55.5	the best way to do this is by sharing stories. So I've reached out to my favourite small businesses,
2:02.4	entrepreneurs and those who simply inspire me and ask them to share theirs. Here are my conversations
2:10.3	of inspiration. Hi Sue, thank you so much for joining me today. I have been looking forward to this
2:20.4	conversation so much, so warm welcome to Conversations of Inspiration. Oh thank you Holly, it's so
2:26.5	gorgeous to be here. Thank you. Well we've both just been talking about just before we aired
2:32.0	what a day we're both having and how funny it's us tech female entrepreneurs as much as we might
2:39.7	have built things before. Just working from home and normal stuff can really really get in the way,
	...

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